Location: Barcelona, Berlin or Hamburg

Join our innovative team as a Senior CRM Tech Manager, where you will drive the
implementation, maintenance, and optimization of our CRM platform across Rider,
Driver and B2B in 9 markets.
As a key member of the CRM team, reporting directly to the Head of CRM, you’ll
collaborate across marketing, operations and data functions to ideate and
deliver high-quality, data-driven marketing automations and other solutions that
enhance customer engagement and support our business growth.

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YOUR DAILY ADVENTURES WILL INCLUDE:

* Drive the technical design, implementation, optimization, and scalability of
CRM systems.
* Collaborate with marketing, product and engineering teams, ensuring technical
CRM solutions align with business goals.
* Develop and maintain our CRM infrastructure, including automating workflows,
integrations, and personalization that drive efficiency.
* Ensure data quality, integrity, and compliance through audits and analysis.




* Troubleshoot CRM performance issues and optimize system functionality.
* Analyze CRM data to generate insights and recommendations.
* Manage technical vendors and maintain system documentation.
* Develop in-app messages and email templates using HTML, CSS, and JavaScript.
* Write SQL and Python scripts for segmentation and ETL processes.

Our MarTech stack: Braze | Tableau | Mixpanel & more

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TO BE SUCCESSFUL IN THIS ROLE:

* Bachelor's degree in Information Technology, Computer Science, Business, or a
related field.
* Minimum 3+ years of multi-country CRM experience, ideally in ride-hailing,
mobility, or food delivery.
* Self-learner with hands-on experience configuring, customizing and optimizing
CRM platforms, particularly Braze and for mobile applications.
* Proficiency in SQL, HTML, CSS, and JavaScript for CRM automation and
cust

📌 Senior CRM Technology Manager (Barcelona)
🏢 Freenow by Lyft
📍 Barcelona