Responsibilities

1.

Media Tracking Strategy & Implementation
Ensure robust and consistent media tracking across all digital platforms.
• Support the definition and implementation of global media tracking standards across Paid, Owned, and Earned channels
• Ensure proper setup and maintenance of tracking frameworks (e.g. Supermetrics, GA4, pixels, tagging plans)
• Coordinate tracking implementation across websites, media platforms, and analytics tools
• Validate data collection quality and ensure consistency across markets and platforms
• Support troubleshooting and issue resolution related to tracking and data collection

2.

Interface with Tech & Data Product Teams
Act as the bridge between business needs and technical implementation.
• Translate business tracking and measurement needs into clear technical requirements
• Work closely with Media teams on business needs
• Work closely with Tech teams to ensure proper implementation of tracking and data flows
• Collaborate with Data Product Managers to align tracking data with data models and data products
• Ensure consistency between tracking setup, data ingestion (e.g. via Supermetrics), and data warehouse structures (BigQuery)
• Monitor and follow up on implementation timelines and deliverables

3.

Media Data Quality & Governance
Ensure data reliability and alignment with integral standards.
• Define and enforce data quality checks and validation processes for media data
• Ensure consistency of naming conventions, KPIs, and tracking structures across markets
• Identify gaps or inconsistencies in data collection and drive remediation actions

4.

Support to Media Analytics & Performance Measurement
Enable accurate and actionable media analysis.
• Support the Paid Media Data Manager in ensuring data readiness for reporting and analytics
• Ensure tracking enables accurate measurement of campaign performance and optimization




• Contribute to defining measurement frameworks and supporting performance analysis
• Facilitate alignment between media tracking data and reporting tools (e.g. Looker dashboards)

5.

Project Coordination & Stakeholder Management
Support delivery of media data and tracking initiatives.
• Coordinate tracking-related projects (that includes AI projects) across business, Tech, and external partners
• Ensure clear documentation of tracking frameworks, requirements, and implementations
• Support communication and alignment with global and local teams
• Contribute to training and upskilling of markets on tracking best practices

We'd love to meet you if you have

Qualifications

Experience & Expertise
• 8+ years of experience in digital analytics, tracking implementation, or media data
• Strong experience with tracking tools and frameworks (GA4, tagging, pixels, etc.)
• Good understanding of media ecosystems (Meta, TikTok, Google, etc.)
• Experience working with data ecosystems (BigQuery, data pipelines, connectors such as Supermetrics)
• Experience in global environments with multiple stakeholders

Skills & Competencies
• Strong ability to bridge business and technical teams
• Detail-oriented with strong focus on data quality and reliability
• Structured and methodical approach to problem-solving
• Strong communication and stakeholder management skills
• Ability to manage multiple priorities and projects simultaneously
• Proactive mindset with strong ownership

We welcome Creators Of All Kinds.

If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview.

A few things you'll love about us

- An entrepreneurial, creative and welcoming work culture

- A range of learning and development opportunities

- An international company with plenty of opportunities to grow

- A competitive compensation & benefits package

Required Skill Profession

Operations Specialties Managers

📌 Global Media Tracking Data Manager (Barcelona)
🏢 Puig
📍 Barcelona