**Sales Manager – Retail & Key Accounts | Laifen Iberia**

**Company:** Axissmart, S.L.
**Location:** Madrid — office-based, with business travel
**Compensation:** Fixed salary + substantial performance-based bonus

**About us**

Axissmart is developing Laifen’s business in Spain and Portugal. Laifen is a personal care technology brand with products including high-speed hair dryers, electric toothbrushes and electric shavers.

We are building our local retail presence and looking for an ambitious, hands-on sales professional who can open doors, win new accounts and turn opportunities into profitable sales.

**The opportunity**

You will lead retail business development and key account management, with a particular focus on **MediaMarkt, El Corte Inglés, Carrefour and Worten**.

This role suits an energetic, commercially driven person who enjoys building a business, takes ownership of results and is motivated by the opportunity to earn substantial bonuses through strong performance.

**Your responsibilities**

- Activate existing buyer relationships to secure meetings, present Laifen and develop concrete commercial opportunities.
- Win new retail accounts and manage the full sales cycle, from first contact and product evaluation to negotiation, first purchase order and rollout.
- Negotiate product listings, assortment, pricing, margins, promotional support and payment terms.
- Deliver agreed sales, gross profit and new account targets.
- Build a qualified pipeline with clear next steps, realistic forecasts and measurable progress.
- Grow sell-in and sell-out through effective account planning, retail execution, promotions and buyer engagement.
- Explore additional opportunities with buying groups, beauty chains, specialist retailers and distributors.
- Coordinate with operations and marketing to support product availability,



successful launches and repeat orders.

**Essential requirements**

- **Established, active commercial relationships with relevant buyers or decision-makers at MediaMarkt, El Corte Inglés, Carrefour,Worten, PCC, Beauty Channel, and/or the other offline retailers.
- Direct experience negotiating and doing business with these retailers, with clear examples of accounts personally managed or developed.
- A proven track record of opening new accounts and converting commercial discussions into purchase orders.
- Sales experience in small domestic appliances, personal care, beauty technology or closely related consumer products.
- Strong negotiation skills and a practical understanding of retail margins, promotional investment and account profitability.
- A proactive, resourceful approach: comfortable pursuing opportunities and solving problems in a growing business.
- Strong ownership of targets, consistent follow-through and a clear focus on results.
- Professional working proficiency in Spanish.
- Based in Madrid, or willing to relocate, and available to work from our office and travel to customers.

**What we offer**

- A fixed salary and substantial performance-based bonus opportunities.
- Clear objectives, with rewards linked to measurable commercial results.
- Direct access to the business leadership and the opportunity to influence our retail expansion.
- Responsibility for developing a technology brand across Spain and Portugal.
- Room to grow as the business and commercial team expand.

**How to apply**

Please submit your CV and a short summary covering:

- Which of the priority retailers you have personally managed or developed, and how recently.
- The product categories you covered.
- One example of a new account you opened, your personal contribution and the commercial outcome.

Please do not include confidential customer information or private contact details.

📌 Sales manager (Madrid)
🏢 AXISSMART
📍 Madrid