Overview
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In this role you will define and drive Openbanks customer acquisition strategy, shaping long-term growth across the end-to-end journey. You will work with cross-functional teams to translate insights into measurable outcomes, balancing growth with efficiency. The role combines market analysis, customer understanding, and strategic decision-making to elevate our acquisition proposition. You join a fast-moving, collaborative team focused on digital transformation and innovation in banking.
Compensaciones / Incentivos
BeHealthy wellness programme
Parental leave and childcare support
Family-friendly programmes
Global opportunities and broad career paths
Volunteering opportunities
Competitive reward package
Responsabilidades
Define and evolve Openbanks customer acquisition strategy with market analysis, benchmarking and customer insights
Design differentiated commercial initiatives and long-term acquisition propositions aligned with the value proposition
Analyze end-to-end acquisition funnel to identify conversion opportunities and optimizations




Monitor acquisition KPIs and commercial performance to inform decisions and flag risks/opportunities
Prioritize strategic initiatives and budget allocation balancing growth, quality, and efficiency
Lead cross-functional initiatives coordinating Product, Marketing, Data, Operations and Technology teams for timely delivery
Requisitos principales
5+ years in Strategy Consulting or Corporate Strategy, Growth or Commercial Strategy in Banking, Financial Services or Digital businesses
Proven experience defining growth strategies based on data and insights xqbhyrx
Experience analyzing business performance, customer behavior and KPIs
Experience leading cross-functional strategic initiatives with multiple stakeholders
Previous experience in digital banking, customer acquisition or digital growth environments (valued)
Structured Problem Solving
Ownership & Accountability
Rigor and attention to detail
CRM & Digital Marketing ecosystems (preferred)
Banking Products & Customer Lifecycle (preferred)
Strong analytical skills and ability to translate data into strategic decisions

📌 Customer Acquisition Strategy Lead - Growth (Openbank) (Madrid)
🏢 Grupo Santander
📍 Madrid