Overview
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As Senior Demand Generation Manager, you will own the full-funnel demand strategy for Deel’s SMB segment and lead non-paid channels with a hands-on, data-driven approach. You’ll collaborate with Sales, Growth Marketing, Product Marketing, and regional teams to set quarterly targets and optimize campaigns using AI. You’ll build integrated demand architectures across owned, earned, and partner channels to generate qualified pipeline. This role offers high autonomy, cross-functional influence, and the opportunity to shape how Deel scales general growth through innovative, AI-powered demand programs.
Compensaciones / Beneficios
Stock grant opportunities
remote work with optional WeWork access
total rewards programs
flexible benefits by country
inclusive workplace
competitive pay
Responsabilidades
Partner with Sales, Product Marketing, Paid Media, and regional teams to set quarterly demand strategy and growth targets
Align cross-functional teams around shared KPIs (pipeline, conversion rates, efficiency) and run weekly momentum huddles
Design integrated demand architectures coordinating owned, earned, partnerships, and emerging channels
Use AI to model scenarios, forecast performance, and simulate ROI for different channel mixes
Drive non-paid channel growth through content syndication, partnerships, affiliate programs, webinars, events, and emerging sources
Utilize LLMs and AI agents to generate, test, and refine campaign messaging, creative, and landing pages
Research and operationalize new platforms and demand partners with clear ROI frameworks




Build lightweight AI-powered automations to reduce manual toil in setup, optimization, and reporting
Distribute and repurpose content across channels using AI to maximize reach and pipeline contribution
Monitor performance daily and lead optimization, testing, and experimentation with leadership visibility
Collaborate with Sales and SDRs to design follow-up plays and enablement that drive conversions
Coordinate strategy with Paid Media for audience targeting and funnel sequencing
Engage Regional Leads to surface market insights and coach partners on testing and optimization
Lead by influence, maintain strategic clarity, and advocate for effective resource allocation
Partner with Analytics to interpret data, identify optimization opportunities, and report progress
Publish playbooks and best practices to scale what works
Requisitos principales
6+ years in B2B demand generation, growth marketing, or integrated campaigns (SaaS/tech preferred)
Proven track record delivering xqbhyrx pipeline and revenue at scale
Advanced ability to forecast, analyze, and optimize funnel performance across channels
Strong command of demand and performance metrics (CPL, cost per SQO, ROAS, pipeline ROI)
Creative and analytical mindset with a bias for testing and iteration
Hands-on builder mentality from idea to launch to analysis
Comfort with AI tools (LLMs, agents, automation) to accelerate campaigns
Exceptional collaboration and communication skills with leadership presence
Autonomous, data-driven, self-motivated with senior IC capabilities
Fluency in analytics, reporting, and dashboard development
English proficiency (written and spoken)
collaboration
communication clarity
leadership presence
AI tools and LLMs
AI agents and automation for campaign creation and optimization
analytics and dashboard development

📌 Senior Demand Generation Manager, Global SMB (Huelva)
🏢 Deel
📍 Huelva