Overview
In this role you will lead the integral consumer data program to enable CRM excellence and omnichannel personalization across Puig’s brands. You’ll govern data quality, privacy, and platform governance, partnering with Global CRM, Brands, Markets, and Tech to activate first‑party data. You’ll own key consumer data products and drive cross‑functional initiatives to scale data‑driven insights and customer journeys. This is a strategic, globally‑oriented role with a strong impact on business outcomes and data maturity.

Compensaciones / Beneficios
- entrepreneurial, creative and welcoming work culture
- learning and development opportunities
- international company with growth opportunities
- competitive compensation & benefits package

Responsabilidades
- Act as business owner for core consumer data products and platforms (C360 Datamart, Bloomreach, Preference Center, Loyal Guru)
- Define business requirements and translate them for Tech teams
- Prioritize roadmaps and ensure timely delivery of enhancements
- Evaluate and integrate new features, channels,



and data flows to support CRM and engagement
- Ensure platforms support first‑party data collection, personalization, loyalty growth, and advocacy
- Serve as primary contact for Global CRM, brands, and markets on data tools and capabilities
- Collaborate with Brands, Markets, and cross‑functional teams to align strategies and needs
- Ensure data ecosystem generates actionable insights (dashboards, segmentation, predictive models) and supports governance and adoption
- Lead consumer data governance, ensuring alignment with KPIs and data standards across brands and markets
- Oversee compliance and documentation in Collibra and Confluence
- Drive continuous improvement of data quality and business rule monitoring
- Support change management and adoption of global tools and governance frameworks
- Ensure regulatory compliance (GDPR, consent, retention) across platforms and markets
- Partner with Legal and Privacy

📌 Global Head of (Barcelona)
🏢 Puig
📍 Barcelona