Spandex is seeking a senior Lifecycle Automation & Analytics Lead to design, govern, and optimise our lifecycle architecture across markets. This role ensures journeys are data-driven, quality-assured, and aligned to general standards, driving commercial impact through segmentation, experimentation, and governance. You will define frameworks for triggers, timing, suppression, and channel orchestration, own segmentation models (RFM, engagement tiers), and lead measurement programs with A/B testing
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📌 Global Lifecycle Architect & Analytics Lead (Madrid)
🏢 Spandex
📍 Madrid
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