Company Description Watatu Travel designs responsible explorational and educational adventures across East and Southern Africa, focusing on wilderness experiences that enrich travelers and local communities alike. Working closely with local partners, the company delivers journeys that balance excitement, relaxation, and cultural insight.

Watatu

Travel emphasizes sustainable and responsible travel practices that support environmental well-being and community development. By highlighting the interplay between local communities, natural surroundings, and traveler awareness, the company aims to turn each trip into a catalyst for meaningful change.

Watatu

Travel aspires to become a leading authority in African travel, known for unmatched, customer-centered experiences.

Role Description The Email Marketing Specialist is a full-time, on-site role based in Barcelona. This role is responsible for planning, creating, and executing email campaigns that promote Watatu Travel’s experiences, drive lead generation, and nurture customer relationships. Day-to-day tasks include building segmented email lists, designing and optimizing email templates, writing persuasive and brand-aligned copy, and setting up automated workflows for different stages of the customer journey.

The specialist will track performance metrics, conduct A/B tests,



and use data insights to refine campaign strategy and improve engagement and conversion rates. Collaboration with marketing, sales, and local partner teams is expected to ensure that email content reflects current offerings, responsible travel values, and customer needs.

Qualifications

- Strong proficiency in Email Marketing Software and Marketing Automation tools, with experience setting up campaigns, workflows, and segmentation.
- Ability to interpret and act on Marketing Analytics, including open rates, click-through rates, conversions, and audience behavior.
- Demonstrated skills in Lead Generation through email campaigns, list-building strategies, and nurturing sequences.
- Excellent Communication skills, including clear written English, audience-focused messaging, and cross-team collaboration.
- Experience in digital marketing or CRM-based marketing, preferably within travel, hospitality, or related industries.
- Detail-oriented approach to testing, quality assurance, and compliance with data privacy and anti-spam regulations.
- Ability to work on-site in Barcelona and manage multiple campaigns and deadlines in a dynamic environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

📌 Email Marketing Specialist (Barcelona)
🏢 Watatu Travel
📍 Barcelona