Analyze user behavior across digital platforms to drive data-driven decision-making Identify optimization opportunities and measure the impact of strategic initiatives, with a strong focus on A/B testing Partner with product, technology, and business stakeholders to define, implement, and improve analytics, tracking, and experimentation initiatives Design, optimize, and document scalable tracking and measurement concepts Ensure data quality, consistency, and usability for reporting, analysis, experimentation, and third-party integrations Define relevant KPIs, build dashboards, and provide actionable insights and recommendations for product optimization Support A/B test design, sample size planning, KPI alignment, analysis methodology, result interpretation, and rollout recommendations Contribute to scalable experimentation practices, tooling, automation, and knowledge management across markets, platforms, and product areas Work hands-on with complex datasets, data pipelines, cloud environments, and analytics tools Collaborate with developers, Data Analysts, Data Engineers, the Product Owner, and integral and local business departments Act as a trusted sparring partner, contribute to knowledge sharing, mentoring, and continuous improvement Requirements

Several years of experience in digital analytics, conversion analysis, product analytics, experimentation, or a similar data-focused role, ideally in an e-commerce or digital product environment Strong understanding of tracking concepts, KPI frameworks, data quality, reporting, and analytics tools such as Google Data Studio, Adobe Analytics, Firebase, Looker, Tableau, Power BI, or similar Strong experience with A/B testing or experimentation methodologies, including test setup, sample size considerations, KPI definition, statistical evaluation,



interpretation of results, and communication of conclusions Strong hands-on experience with SQL, complex datasets, data pipelines, and cloud or data warehouse technologies such as Google Cloud Platform, BigQuery, or similar solutions Experience working with developers and technical teams, including documentation of requirements, tracking concepts, data flows, and implementation logic Familiarity with GitHub, GitHub Copilot, AI agents, reusable skills/workflows, or similar tools Strong stakeholder management and communication skills, with the ability to translate business needs into scalable analytical solutions and explain complex topics clearly High level of ownership, self-organization, curiosity, and ability to work independently and as part of technical and cross-functional teams Core Competencies

Demonstrates expertise in digital analytics, A/B testing methodologies, and data quality management, with a strong ability to collaborate across teams to drive actionable insights and optimize product performance. Proficient in SQL and analytics tools, ensuring effective tracking and measurement in cloud environments. Highest-signal resume keywords

Digital Analytics A/B Testing Methodologies SQL Google Cloud Platform Stakeholder Management Hard Skills

Data Analysis Conversion Analysis Experimentation KPI Definition Statistical Evaluation Data Quality Management Dashboard Creation Complex Datasets Data Pipelines Cloud Technologies Soft Skills

Communication Skills Curiosity Self-Organization Mentoring Collaboration Industry Keywords

E-Commerce Digital Product Analytics Tools Experimentation Practices Tracking Concepts Tools & Technologies

Google Data Studio Adobe Analytics Firebase Looker Tableau Power BI GitHub GitHub Copilot

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