Experteer Overview

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In this role you will lead CRM initiatives to grow and retain Freenow’s global user base, shaping lifecycle strategies and multi-channel engagement. You’ll work within the central CRM team across 9 markets, driving data-driven campaigns and cross-functional programs that boost activation and retention. You’ll mentor junior teammates, optimise experiments, and align communications with business priorities.

This is a chance to influence growth at a scale that supports cities thriving through smarter mobility.

Compensaciones / Beneficios

- Define and implement lifecycle strategies to activate, engage, and retain users across 9 markets
- Own end-to-end automation creation across channels (email, push, in-app, SMS, etc.)
- Advise and coach junior CRM team members on best practices for global and local initiatives
- Optimize performance through behavioural data, A/B testing, and reducing friction in journeys
- Lead cross-functional projects (dashboards, lifecycle segmentation,



process optimisation, experimentation frameworks)
- Manage and optimise CRM automations to align with lifecycle stages and business priorities
- Identify business opportunities and collaborate with Marketing, Product, local teams, and North American counterparts
- Coordinate prioritisation and execution in a fast-paced, multi-market environment

Responsabilidades

- 5+ years of experience in CRM, lifecycle marketing, or customer engagement (regional/integral)
- Hands-on experience with CRM platforms (Braze a plus) xugodme
- Strong project management and stakeholder management skills
- Ability to prioritise and manage diverse initiatives across time zones
- Data-driven mindset using quantitative and qualitative insights
- Excellent English communication; other European languages are a plus

Requisitos principales

- Flexible working arrangements
- LinkedIn Learning
- Sabbatical u0026 special leave policies
- WeRoad partnership
- Birthday off
- 24th December off and 31st December off? (wording in ad)

📌 Senior CRM Manager (F/M/D) (Barcelona)
🏢 Freenow
📍 Barcelona