Overview
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In this role you will lead the global consumer data program to enable CRM excellence and omnichannel personalization across Puig’s brands. You’ll govern data quality, privacy, and platform governance, partnering with Global CRM, Brands, Markets, and Tech to activate first‑party data. You’ll own key consumer data products and drive cross‑functional initiatives to scale data‑driven insights and customer journeys. This is a strategic, globally‑oriented role with a strong impact on business outcomes and data maturity.
Compensaciones / Beneficios
entrepreneurial, creative and welcoming work culture
learning and development opportunities
international company with growth opportunities
competitive compensation & benefits package
Responsabilidades
Act as business owner for core consumer data products and platforms (C360 Datamart, Bloomreach, Preference Center, Loyal Guru)
Define business requirements and translate them for Tech teams
Prioritize roadmaps and ensure timely delivery of enhancements
Evaluate and integrate new features, channels, and data flows to support CRM and engagement
Ensure platforms support first‑party data collection, personalization, loyalty growth, and advocacy
Serve as primary contact for Global CRM, brands, and markets on data tools and capabilities
Collaborate with Brands, Markets,



and cross‑functional teams to align strategies and needs
Ensure data ecosystem generates actionable insights (dashboards, segmentation, predictive models) and supports governance and adoption
Lead consumer data governance, ensuring alignment with KPIs and data standards across brands and markets
Oversee compliance and documentation in Collibra and Confluence
Drive continuous improvement of data quality and business rule monitoring
Support change management and adoption of general tools and governance frameworks
Ensure regulatory compliance (GDPR, consent, retention) across platforms and markets
Partner with Legal and Privacy to meet standards
Upskill teams on consumer data management
Requisitos principales
12+ years in consumer or digital data management or xqbhyrx CRM activation
Experience in global organizations or transversal teams
Strong understanding of consumer data usage in CRM, loyalty, retail, and omnichannel
Solid knowledge of data governance, data management and data quality
SQL proficiency for querying and validating data
Experience with marketing automation, loyalty, or clienteling platforms (advantageous)
Experience in beauty, luxury, or retail (advantageous)
Excellent communication and stakeholder management skills
Strategic, proactive, structured problem‑solver
Global mindset and cultural adaptability
strong communication
stakeholder management
influence without authority
SQL
data governance
data quality management

📌 Global Head of - Consumer Data (Barcelona)
🏢 Puig
📍 Barcelona