Overview
Se pueden requerir diversas habilidades interpersonales y experiencia para el siguiente puesto. Por favor, asegúrese de consultar la descripción a continuación con atención.
As Integral SCF Cross-Sell Marketing Lead, you will architect and drive cross-sell opportunities between Santander Consumer Finance and Openbank. You will lead a marketing workstream within the new Global Marketing Strategy & Planning team, connecting ecosystems, partners and markets to create scalable activation models. You will design pilots, build reusable playbooks, and turn insights into scalable approaches across Europe. This role offers high-impact ownership and close collaboration with multiple functions to unlock growth. You will shape cross-market strategies that convert partner ecosystems into customer acquisition and engagement.
Responsabilidades
Map SCF and Openbank customer pools, partner ecosystems, journeys, marketing activity and commercial opportunities across priority European markets
Identify and prioritize attractive cross-sell and B2B-to-consumer opportunities based on value, potential, feasibility and impact speed
Design propositions, audience strategies, journeys and activation models linking SCF customers and partners with Openbank products




Build and manage a roadmap of pilots with hypotheses, success metrics and scale criteria
Develop business cases covering revenue potential, acquisition efficiency, customer value and implementation considerations
Create reusable playbooks, activation models and templates for adoption across markets
Track performance, synthesize learnings and recommend models to scale, adapt or stop
Collaborate with Marketing, Product, Sales, Data, Technology, Legal, Compliance and Risk across markets
Requisitos principales
Significant experience in marketing, growth, partnerships, commercial strategy, lifecycle or cross-sell roles
Proven experience xqbhyrx designing B2B2C, ecosystem, partnership or cross-sell initiatives across multiple markets
Strong commercial and analytical judgement with ability to form clear business cases and testable pilots
Good understanding of acquisition, CRM, customer journeys, segmentation and cross-sell activation
Strong stakeholder management and communication skills in international environments
Hands-on ability to create analyses, plans, briefs and recommendations
stakeholder management
communication
cross-functional collaboration
acquisition
CRM
customer journeys

📌 Cross-Sell & Product Marketing Lead (Boadilla del Monte)
🏢 Grupo Santander
📍 Boadilla del Monte