Overview
La experiencia que se espera de los solicitantes, así como las habilidades y cualificaciones adicionales necesarias para este trabajo, se enumeran a continuación.
As Senior Product Manager for MarTech Scale, you will lead platform and product efforts that scale Preply’s marketing channels through automation, AI, and data-driven decisions. You’ll partner with engineering, data, and marketing to deliver multi-channel solutions and open new acquisition avenues at integral scale. You’ll own end-to-end product lifecycle, from vision to launch to impact, shaping how marketing technology enables growth. This role offers high visibility and the opportunity to influence Preply’s strategy in a fast-paced, AI-enabled learning marketplace.
Responsabilidades
Scale paid acquisition channels by building automated, data-driven products for SEM, Display, Affiliates, and emerging channels
Own the SEM platform from discovery to bidding, structure, and ad copy generation, driving always-on optimization
Develop creative automation for Display across languages/regions and automate channel management for Display and Affiliates
Collaborate with channel owners to identify leverage points and turn them into repeatable products
Explore new acquisition channels (e.g., OpenAI Apps) to stay ahead of competitors
Lead AI-powered organic/AI Search with a scalable page-creation engine and SEO for AI-first rankings




Shape content and structure for AI Search while evolving the page-creation engine to align with evolving search behavior
Own landing pages and the homepage; optimize top-of-funnel experiences and conversion across channels
Partner with Growth Tribe to unify the funnel experience and run fast hypothesis-driven experiments
Make marketing AI-native by embedding AI building blocks and guardrails into platforms used by marketers
Lead with vision, own platform architecture, and drive cross-functional collaboration to achieve measurable business impact
Requisitos principales
At least five years of hands-on experience in Performance Marketing channel management for a high-traffic consumer site OR product management in marketing technology
Experience in MarTech, AdTech, or Analytics platforms (e.g., Google Ads, Meta Ads APIs, SEO tooling, xqbhyrx GTM, Segment, or internal data pipelines)
Knowledge of SEO and its evolution in an AI-first world
Knowledge of App marketing
Willingness to work hands-on with Google Ads, Meta, etc.
Systems thinking with a knack for automating, measuring, and scaling complex ecosystems
Exceptional analytical and problem-solving abilities
Experience leading cross-functional teams to deliver products to global markets
Strong leadership and influencing skills; excellent communicator able to align engineers, marketers, and executives
strong leadership
cross-functional collaboration
data-driven decision making
MarTech/AdTech/Analytics platforms
Google Ads and Meta Ads APIs
SEO tooling

📌 Senior Product Manager - Martech (Barcelona)
🏢 Preply
📍 Barcelona