Overview
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As Senior Product Manager for Segmentation and Lifecycle Analytics, you define the strategy and roadmap for how customers segment users and track lifecycle signals. You’ll align product work with marketing technology and analytics, collaborating with engineering, design, data, and GTM teams to drive deeper customer insights. You’ll shape predictive and retention-focused capabilities that help customers improve conversion and engagement at scale. This is a chance to impact cross‑functional product decisions and deliver value through data‑driven audiences and lifecycle intelligence.
Compensaciones / Beneficios
Virtual onboarding
Hybrid and remote work policies
Generous paid time-off
Lifestyle allowance
Stock options
Employee Resource Groups
Responsabilidades
Define product strategy, roadmap, and success metrics for segmentation and lifecycle analytics
Prioritize customer problems considering value, constraints, and business goals; communicate decisions to leadership and partner teams
Collaborate with Engineering and Design to test ideas before larger investments
Improve segmentation workflows: define, save, compare, and reuse audiences across analyses




Develop user-level and retention analysis to reveal drivers of conversion and engagement
Explore predictive intelligence, including lifecycle classification and engagement scoring, with Data and AI teams
Lead across teams from problem definition to launch and iteration; track KPIs, adoption, quality, and customer value
Maintain strong relationships with Customer Success, Sales, and Product Marketing to align go-to-market with product performance
Requisitos principales
5+ years of product management experience in B2B software or complex data products
Experience in product analytics, audience platforms, marketing technology, xqbhyrx lifecycle and retention products
Understanding of segmentation, funnels, cohorts, conversion, engagement, and retention analysis
Strong customer discovery skills using qualitative feedback and product data
Experience with engineering and design on data/API/analytics-heavy products
Technical depth to discuss data quality, semantics, performance, and architectural trade-offs
Strong communication and prioritization skills to lead across distributed teams
strong communication
prioritization
cross-functional collaboration
product analytics
audience platforms
marketing technology

📌 Senior Product Manager, User & Lifecycle Analytics (Barcelona)
🏢 Contentsquare
📍 Barcelona