Overview
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In this role, you will grow and operate PTCs global Customer Reference Program, engaging customers as advocates to showcase business impact. You’ll collaborate with Marketing, Sales, Customer Success, and Product Marketing to identify and nurture customer champions and convert success stories into compelling content. You’ll manage reference workflows, interviews, and assets, while coordinating across regions and time zones to maintain an ongoing cadence of customer-led storytelling. This role offers the chance to shape advocacy programs that drive GTM value and strengthen customer trust.
Compensaciones / Ventajas
Ticket restaurant card
Pension Plan
Healthcare incl. dental and vision
Hybrid work model
Diversity & Inclusion programs
Team events and social Fridays
Responsabilidades
Support the execution and growth of the Customer Reference Program by recruiting and nurturing customer advocates
Identify reference candidates via events, advisory boards, communities, and sales/marketing programs
Collaborate with Marketing, Sales, Customer Success, and Product to align advocacy with business priorities
Coordinate reference requests, interviews, case studies, videos, speaking opportunities, and peer-to-peer activities
Assist with interview preparation, scheduling, logistics, and follow-up communications
Maintain reference records in internal systems and improve data quality and visibility
Contribute to internal advocacy communications to raise awareness of reference resources




Support engagement activities for customer-led initiatives (Global Summit, newsletters, user groups)
Administer ReferenceView and related databases ensuring accuracy and alignment to permissions, products, regions, and use cases
Manage reference recruitment workflows from intake to activation and track progress
Create and maintain customer reference slides, snapshots, account briefs, and sales-ready assets
Amplify customer stories through third-party proof-points and regular reference drumbeat
Repurpose stories into short-form content (social posts, quotes, teasers, event Copy)
Track program progress, prepare dashboards, and report on regional performance and gaps
Identify process improvements to increase efficiency and customer experience
Requisitos principales
3–5 years in Customer Marketing, Advocacy, Community Management, or related fields
Experience in B2B technology/software/SaaS xqbhyrx or industrial environments preferred
Proven ability to manage multiple projects and stakeholders across global teams
Experience supporting customer-facing programs, communications, or events is desirable
Strong written and verbal communication skills
Ability to build relationships with customers and internal partners
Comfort with cross-functional collaboration and cross-regional coordination
Bachelors degree in Marketing, Communications, Business, or related field preferred
Willingness to accommodate occasional evening meetings for North American interviews
Fluency in English
Communication and relationship building
Collaborative and proactive mindset
Attention to detail and customer focus
CRM familiarity
Marketing automation familiarity
Event management exposure

📌 Customer Marketing Senior Specialist (Barcelona)
🏢 Ptc
📍 Barcelona