Seniority Level: Executive

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Key Responsibilities

- Full responsibility for the steering and performance of the sales team within the ON Trade and convenience channel.
- Define strategic plans for the channel and execute them in line with company priorities.
- Lead key account relationships and negotiate major commercial agreements.
- Full responsibility on Trade Marketing, Tech Services and Events departments.
- Lead by example: Develop the team and manage talent.
- Toguether with tech sales and business intelligence teams, define, analyse and track the main commercial and productivity KPIs.
- Close collaboration with other departments like logistitics, digital transformation and marketing.
- As a member of the local Management Committee (MANCOM),



contribute to strategic business decisions.

Candidate Profile

- Senior leader with 10+ years of experience in leading teams and specifically 5+ years in HoReCa / On-Trade sales, preferably in beverages, FMCG, or premium brands
- Strategic thinker with a hands-on execution mindset
- Proven ability to lead sales teams and drive xqbhyrx sustainable growth
- Strong network and understanding of the ON Trade market is a plus
- Strong background in distribution development, trade execution, and key account management
- Excellent negotiation, analytical, and communication skills
- Fluent in both Spanish; and English
- Willingness to live in or relocate to Tenerife (Canary Islands)

📌 ON TRADE DIRECTOR (Santa Cruz de Tenerife)
🏢 Cervecera de Canarias
📍 Santa Cruz de Tenerife