Marketing Operations Manager / Lead Journey Marketing Operations Manager / Lead Journey – Demand Generation CoE
The Marketing Operations Manager / Lead Journey sits within the Demand Generation Center of Excellence (CoE) reporting to the Director of Customer Engagement, and owns the design, execution, and optimization of end-to-end lead journeys from anonymous engagement through MQL across multiple global brands and regions.
This role owns the lead journey from anonymous engagement through MQL handoff to Sales, ensuring prospects are captured, identified, nurtured, scored, and qualified consistently. The Marketing Operations Manager / Lead Journey balances global standardization with regional flexibility to deliver frictionless, scalable lead journeys.
Lead flow is treated as a product: intentionally designed, governed, measured, and continuously improved.
Own and optimize lead journeys from anonymous engagement through MQL across general brands
Align lead capture and engagement across web forms, chat, messaging, call-back, and other interaction channels




Partner with regional teams to adapt journeys to local market needs while maintaining global standards
Monitor funnel performance through MQL; Govern lead data hygiene, taxonomy, and cross-platform consistency
Love designing how anonymous demand turns into qualified demand
Can balance global frameworks with regional nuance and reality
Influence effectively across brands, regions, and functions without direct authority
Strong experience in demand generation operations, lead management, or marketing operations
Hands-on work with marketing automation platforms, lifecycle orchestration, and lead scoring
Solid understanding of CRM concepts and MQL definitions, handoff logic, and governance
Experience supporting multiple brands or regions within a shared demand generation model
Analytical mindset with the ability to diagnose funnel issues and optimize performance through MQL
Clear communicator in global, cross-functional e

📌 Operational Marketing Manager (Coslada)
🏢 Ingersoll-Rand
📍 Coslada