Overview As Marketing Operations & Technology Specialist, you optimize and scale DocPlanners core marketing platforms, with HubSpot at the core. You drive operations excellence and contribute to AI-powered transformations to improve efficiency. You act as a bridge between technical execution and marketing strategy, ensuring reliable data flows and platform performance. This role offers the chance to shape how marketing leverages AI and automation at scale, within a globally distributed team.
Compensaciones / Beneficios Healthcare insurance
Wellness support
Generous time off
Local perks (meal vouchers, transport allowances, parental leave)
Career growth and learning opportunities
Global, diverse team and adaptable work arrangements
Responsabilidades
Configure, maintain, and optimize marketing systems for scalability and performance
Lead AI-powered workflows, agents, and emerging capabilities to automate marketing processes
Manage HubSpot–Salesforce sync, ensuring data integrity and alignment
Develop and refine predictive lead scoring for better prioritization and conversion




Monitor workflows and resolve errors, especially MQLs and lead routing
Use data enrichment and custom actions in workflows to enhance automation
Document processes, train users on best practices, and maintain CRM data hygiene
Oversee data security, governance, and GDPR compliance for marketing systems
Drive cross-platform integrations and collaborate with data teams and system admins
Stay updated on data and tech changes, evaluating new solutions as needed
Support ongoing improvements to marketing tech and AI initiatives
Requisitos principales HubSpot proficiency (required)
Salesforce experience a plus, especially HubSpot–Salesforce sync
Interest or hands-on experience with applying AI to marketing operations
Familiarity with predictive lead scoring, data enrichment, and custom-coded workflow actions
Proven ability to manage multiple priorities with attention to detail
Proactive mindset with initia

📌 Marketing Operations and CRM Expert (La Mancha)
🏢 Docplanner
📍 La Mancha