Overview In this role you drive the design, execution, and continuous optimization of end-to-end lead journeys from anonymous engagement to MQL across integral brands. You balance global standards with regional needs to deliver scalable, frictionless journeys and ensure consistent capture, nurturing, scoring, and qualification. You treat lead flow as a product, governed and measured for improvement, with collaboration across sales, marketing, and analytics. This is an opportunity to shape demand generation systems that impact conversion early in the funnel and enable cross-brand efficiency.
Responsabilidades Own and optimize lead journeys from anonymous engagement through MQL across global brands
Design and govern dark-funnel capture, identification, nurturing, scoring, and qualification flows
Own routing logic and lifecycle governance up to MQL handoff
Align lead capture and engagement across web forms, chat, messaging, call-back, and other interaction channels
Partner with regional teams to adapt journeys to local market needs while maintaining global standards




Monitor funnel performance through MQL; diagnose bottlenecks, leakage, and growth opportunities
Govern lead data hygiene, taxonomy, and cross-platform consistency
Collaborate with analytics to improve attribution, scoring accuracy, and funnel reporting through MQL
Requisitos principales Strong experience in demand generation operations, lead management, or marketing operations
Hands-on work with marketing automation platforms, lifecycle orchestration, and lead scoring
Solid understanding of CRM concepts and MQL definitions, handoff logic, and governance
Experience supporting multiple brands or regions within a shared demand generation model
Analytical mindset with the ability to diagnose funnel issues and optimize performance through MQL
Clear communicator in global, cross-functional environments
Owns complexity and communicates clearly
Collaborative across brands, regions, and functions
Documentation and gov

📌 Operational Marketing Manager (Madrid)
🏢 Ingersoll Rand
📍 Madrid