Join the team empowering the world to design At Canva, our mission is to empower the world to design—and we're growing fast across the globe. With over 250 million monthly active users in over 190 countries, we're on a mission to make Canva the most loved brand in the world. To support this ambition, we're building a world‐class growth marketing team that's deeply local, highly creative, and relentlessly performance‐focused.
As the Performance Marketing Specialist for Spain, you will be the analytical media expert that partners closely with our creative strategist and broader marketing team in Spain to drive great incremental returns on our media investments.
As part of this role, you will report to the Spain Head of Marketing and work collaboratively with the rest of the marketing team focused on brand campaigns, lifecycle and partnerships for example. You will focus on creative‐led channels (Meta, YT & TT, LinkedIn) as we have general search and ASO teams supporting Spain.
Set these in partnership with the Global Growth Marketing team and Spain Country Team.
Set the media mix,



lead budget allocation review processes and own the experiment roadmap.
Partner with the Data team to run incrementality studies, interpret and calibrate our MMMs, utilise MMP and platform form data where appropriate.
Translate performance data into clear creative insights, sharing learnings with Growth Creative pods that prioritise native vertical video and creator partnerships with embedded Growth Marketers.
Work closely with creative team to maximise TikTok Content Suite and champion best practices in modern content formats to get and retain attention.
Improve performance marketing systems and workflows, with a focus on automation, adopting AI tooling and even building reusable systems.
Proven hands‐on experience in media buying and budget management across major platforms with strong media buying principle understanding.
Strong optimisation mindset and confidence making data‐driven decisi

📌 Head of Performance Marketing (Madrid)
🏢 black.ai
📍 Madrid