Overview
In this role you will own the demand strategy and go-to-market for Deel's emerging product lines, driving full-funnel demand through non-paid channels. You'll partner with Sales, Growth Marketing, Product Marketing, and regional teams to build a scalable AI-powered demand engine. The position blends strategic planning with hands-on execution, optimizing campaigns and testing channels to accelerate pipeline growth. You'll influence cross-functional stakeholders and leverage AI to move faster and smarter, shaping how Deel scales new products globally.
Compensaciones / Ventajas Stock grant opportunities
Remote work flexibility
WeWork access (optional)
Competitive total rewards and benefits
Equity and growth-focused perks
Inclusive workplace culture
Responsabilidades Set quarterly demand strategy and growth targets with Sales, Product Marketing, and regional teams
Design integrated demand architectures across owned, earned, partnership, and emerging channels using AI to forecast performance
Own demand generation across non-paid channels: content syndication, partnerships,



affiliates, review sites, lead buys, webinars, and emerging sources
Use AI agents to generate and test campaign messaging; build automations to reduce manual work
Research new platforms, establish ROI frameworks, and quickly kill underperformers
Partner with Sales, Product Marketing, and regional teams to align strategy and drive conversions
Track efficiency metrics (CPL, cost per SQO, pipeline ROI); automate reporting and optimize based on feedback loops
Requisitos principales 8+ years of experience in B2B demand generation, growth marketing, or integrated campaigns (SaaS/tech preferred)
Proven track record building campaigns that deliver pipeline and revenue at scale
Advanced ability to forecast, analyze, and optimize funnel performance across channels (leads, SQOs, pipeline)
Strong command of demand and performance metrics: CPL, cost per SQO, ROAS, pipeline contribution, conversion rates,

📌 Senior Demand Generation Manager (La Coruña)
🏢 Deel
📍 La Coruña