Overview
As Senior Demand Generation Manager, you will own the full-funnel demand strategy for Deel's SMB segment and lead non-paid channels with a hands-on, data-driven approach. You'll collaborate with Sales, Growth Marketing, Product Marketing, and regional teams to set quarterly targets and optimize campaigns using AI. You'll build integrated demand architectures across owned, earned, and partner channels to generate qualified pipeline. This role offers high autonomy, cross-functional influence, and the opportunity to shape how Deel scales integral growth through innovative, AI-powered demand programs.
Compensaciones / Beneficios Stock grant opportunities
remote work with optional WeWork access
total rewards programs
flexible benefits by country
inclusive workplace
competitive pay
Responsabilidades
Partner with Sales, Product Marketing, Paid Media, and regional teams to set quarterly demand strategy and growth targets
Align cross-functional teams around shared KPIs (pipeline, conversion rates, efficiency) and run weekly momentum huddles




Design integrated demand architectures coordinating owned, earned, partnerships, and emerging channels
Use AI to model scenarios, forecast performance, and simulate ROI for different channel mixes
Drive non-paid channel growth through content syndication, partnerships, affiliate programs, webinars, events, and emerging sources
Utilize LLMs and AI agents to generate, test, and refine campaign messaging, creative, and landing pages
Research and operationalize new platforms and demand partners with clear ROI frameworks
Build lightweight AI-powered automations to reduce manual toil in setup, optimization, and reporting
Distribute and repurpose content across channels using AI to maximize reach and pipeline contribution
Monitor performance daily and lead optimization, testing, and experimentation with leadership visibility
Collaborate with Sales and SDRs to design follow-up plays and enablement that drive conversions
Coordinate strategy

📌 Senior Demand Generation Manager, Global SMB (Valencia)
🏢 Deel
📍 Valencia