Provide operational analyses to assist User Acquisition and Growth groups by working with partner platform dashboards and exported datasets.
~ Analyze campaign performance and provide timely, actionable insights to improve marketing execution.
~ Respond quickly to operational performance questions that do not require internal data modelling or Data Science methodologies.
~ Take responsibility for the daily oversight, tracking, and quality control of marketing technology platforms, including AppsFlyer and other advertising partner tools.
~ Coordinate with external partners and bring up data issues involving internal systems to the Data Analytics team.
~ Collaborate with Data Analytics and Data Science teams to ensure accurate implementation and interpretation of experiments.
~ Support operational execution while methodology and statistical evaluation remain with Data Science.
~ Assist with onboarding, integration, and continuous quality assurance of external marketing and analytics platforms.
~ Validate partner data and coordinate issue resolution across internal and external collaborators.
~ Aggregate spend, impressions, installs, attribution, and performance metrics across advertising partners.
~ Produce recurring operational reports for User Acquisition and Growth collaborators.
~ Identify reporting inconsistencies and bring up reconciliation issues to the Data Analytics team.
~ Track campaign spend against planned budgets and pacing targets.
~ Proactively flag deviations, delivery risks, or unexpected performance changes.
~ Build and maintain lightweight operational dashboards using partner-exported data and spreadsheet-based reporting tools.
~ Collaborate with User Acquisition teams to confirm tracking prior to campaign launches.
~ Collaborate with User Acquisition, Marketing, Data Analytics, Data Science, and Engineering teams to facilitate smooth campaign implementation.
~ Translate operational business requirements into actionable requests for centralized dat
📌 Business Analyst full time (Barcelona)
🏢 Jobtailor
📍 Barcelona
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