About Cigna Healthcare Cigna Healthcare is a global health service company dedicated to transforming healthcare. Our mission is to improve the health, well-being, and peace of mind of those we serve.
We are seeking an experienced content and thought leadership professional to help shape the voice of Cigna Healthcare's International Health business.
Reporting to the Head of Brand, this role combines strategic content planning with hands-on content creation. You'll develop and deliver impactful content that supports business priorities, engages key audiences, and strengthens Cigna's position as a trusted leader in international healthcare.
You'll work closely with colleagues across brand, marketing, clinical, communications, digital, and insight teams to develop compelling content that resonates with international employers, brokers, HR and benefits leaders, and globally mobile individuals. From thought leadership reports and executive content to digital articles and campaign assets, you'll be responsible for creating content that informs, inspires, and delivers measurable business value.




This role can be hybrid in our Madrid, Spain office.
Own and evolve the International Health thought leadership and content programme, aligning content strategy to business objectives, audience needs, and brand priorities.
Develop and manage a forward-looking editorial roadmap and content calendar, identifying opportunities based on audience insight, market trends, competitor activity, SEO, and performance data.
Research, write, edit, and publish high-quality content including articles, reports, white papers, campaign assets, executive content, and thought leadership materials.
Translate complex healthcare, clinical, and business topics into engaging, accessible content for a range of general audiences.
Lead content projects from concept through publication, collaborating with subject matter experts, stakeholders, agencies, and external partners.
Apply SEO, AEO, and content performanc

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