Role Purpose You are part of the Integral Commercial marketing team, acting as the expert who owns our marketing operations, automation, and inbound qualification processes end-to-end. You are the connection between marketing and the Rev Ops and commercial teams (Sales and Customer Success) — turning raw inbound interest into qualified, well-routed pipeline through smart segmentation, robust HubSpot automation, and increasingly, AI-powered workflows and structured detailed tracking and reporting.
It requires a true HubSpot power user who thinks in workflows and segments, is comfortable implementing AI tools to scale and improve marketing operations, and proactively owns projects from idea to measurable impact — rather than waiting to be told what to build next.
HubSpot Automation, Workflows & AI Implementation — the core of this role
Design, build, and continuously optimize HubSpot workflows, automations, and sequences that streamline lead nurturing, lead scoring, and SQL routing.
Act as the organization's HubSpot champion and power user ,



expert-level fluency across Marketing Hub and CRM, capable of building complex, multi-branch automations independently.
Identify and implement AI-powered capabilities (within HubSpot and complementary tools) to improve lead scoring, personalization, content workflows, and operational efficiency.
Segmentation & Database Health
Create and manage HubSpot lists and dynamic segments for targeted campaigns and lead qualification.
Maintain the health of the contact database — segmentation, deduplication, and data hygiene — in coordination with the Operations team.
Develop and maintain high-level reports and dashboards in HubSpot to measure lead performance, lifecycle progression, and campaign ROI.
Present marketing campaign and pipeline performance regularly, translating data into clear, actionable recommendations to improve conversion.
Provide the marketing team with up-to-date analytics and insights to fuel higher-converting campaigns.
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