Job Location

MADRID GENERAL OFFICE

Job Description

Passionate about growing brands through creators, culture, and conversation? Join us as we take this capability to the next level at P&G.;

We're building a new Influencer & Community team within our Brand organization - and you'll be at the heart of it, playing a central role in how our brands come to life through creator partnerships, relevant content and real consumer conversations across Spain.

Overview of the role

As Influencer & Community Manager you'll own end-to-end influencer partnerships, strategy and execution - from insight generation and talent selection to content delivery and performance optimisation - driving brand relevance, trust, and measurable impact across P&G;'s portfolio.

Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram, YouTube, and Reddit.

Working closely with Brand, Media, and PR teams,



you'll bring general strategies to life in a way that is locally relevant, culturally sharp, and built to perform. You'll also help shape how we use cutting-edge tools and AI to unlock the next generation of brand building.

This is a hands-on role for someone who understands creator culture, platform dynamics and how to turn content and conversation into growth.

What You'll Do

Influencer & Creator Strategy & Execution
- Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance
- Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts)
- Build and manage relationships with creators, agents, and talent partners
- Own campaign delivery end-to-end: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation

Community Engagement & Advocacy
- Engage with audiences across key platforms, bringing campaigns to life through real-time conve

📌 Influencer and Community Brand Manager (Madrid)
🏢 Procter & Gamble
📍 Madrid