Description

We are seeking a strategic, commercially minded DSO Marketing Manager to execute cluster marketing initiatives that drive growth, engagement, and partnership excellence across Dental Service Organizations (DSOs) and Group Practices. This role translates strategic pillars—adoption, digitalization, and scale—into actionable, customer‑centric programs that accelerate Invisalign and iTero growth, deepen adoption of the Align Digital Platform, and strengthen long‑term partnerships with large dental organizations.

Department

Marketing

Location

EMEA-Spain

Role expectations

Key Responsibilities

5) Integrated Marketing Operations
- Channel Development & Growth
- Execute the Cluster marketing strategy for DSOs & Special Markets, ensuring alignment with integral and regional priorities.
- Convert strategic pillars (adoption, digitalization, scale) into measurable, customer‑centric programs.
- Integrate the DSO/Special Markets channel into GP, Ortho, iTero and Consumer journeys.
- Identify and capitalize on market trends, data insights,



and competitive dynamics to refine go‑to‑market strategies and prioritize high‑impact opportunities.
- Track performance and optimize programs for efficiency, ROI, and scale.
- DSO Partnership & Co‑Marketing Excellence
- Support development and execution of co‑marketing frameworks, playbooks, and engagement models with key DSO partners.
- Co‑create education, activation, and communications that support doctor onboarding, digital workflow adoption, and patient engagement within DSOs.
- Build scalable toolkits, templates, and content programs that enable consistent, high‑quality local execution by partners.
- Account Marketing & Enablement (IT & IB; EMEA support)
- Create and deploy channel‑specific materials for general use across Italy & Iberia, plus personalized, account‑level materials (communications, operations, in‑practice information, education, training support).
- Engage with major accounts and collaborate with Business

📌 Marketing Manager Iberia (Madrid)
🏢 Align Technology
📍 Madrid