Lifecycle Automation & Analytics Lead (Journey Architect)

Department: Customer Experience

Reports to: Customer Experience & Commercial Strategy Director

About the Role

Spandex is advancing its global lifecycle marketing capability and is seeking a Lifecycle Automation & Analytics Lead to design, govern, and optimise our lifecycle architecture across all markets. This senior role ensures customer journeys are structured, data-driven, quality-assured, and consistently aligned to global standards.

You will define the frameworks that guide how lifecycle journeys are built, measured, and improved- driving commercial impact through segmentation, experimentation, and structured governance.

Key Responsibilities

Lifecycle Architecture & Governance
- Define and maintain global lifecycle journey blueprints.
- Establish standards for triggers, timing rules, suppression logic, and channel orchestration.
- Ensure consistent lifecycle frameworks across countries and business units.

Segmentation & Targeting Strategy
- Own and evolve the general segmentation framework.




- Develop and maintain RFM models, engagement tiers, and affinity models.
- Ensure segmentation is scalable, actionable, and embedded into all lifecycle journeys.

Experimentation & Measurement
- Define lifecycle measurement standards, including A/B testing protocols and control group methodologies.
- Drive a test-and-learn culture across markets and CRM teams.
- Ensure lifecycle initiatives are measurable and linked to commercial outcomes.

Quality Assurance & Activation Standards
- Establish QA standards for all lifecycle journeys.
- Define "ready-to-activate" criteria covering targeting accuracy, triggering logic, and brand alignment.
- Minimise post-release defects through structured governance.
- Review and approve optimisation proposals from Journey Managers.
- Ensure recommendations are evidence-based and commercially sound.
- Lead structured performance reviews and continuous optimisation cycles.

Skill

📌 Lifecycle Automation (Barcelona)
🏢 Spandex
📍 Barcelona