Overview In this role, you will lead branding and loyalty initiatives across CSS EMEIA, shaping brand architecture and customer engagement for both Compression Systems and Air Treatment. You'll align regional branding with global standards, partner with cross-functional teams, and drive loyalty programs that boost retention and advocacy. You'll manage multi-country rollout plans and measure impact to accelerate growth and market differentiation.

This position offers a strategic, cross-functional leadership opportunity in a global industrial environment.

Compensaciones / Ventajas Private health insurance

Life insurance coverage

Pension plan

Flexible working arrangements

Employee stock programs and recognition initiatives

Wellbeing and employee assistance programs

Responsabilidades

Lead EMEIA branding initiatives across CSS and Air Treatment

Drive brand value propositions, messaging consistency, and differentiation aligned with value-selling

Manage brand architecture, transitions, and harmonization across the region

Develop and execute branding roadmaps across countries and channels

Coordinate cross-functional activities with marketing, legal, digital, operations, sales, and support

Monitor milestones and ensure branding changes are implemented smoothly

Develop, implement, and manage customer loyalty and retention programs

Collaborate with commercial, service, digital, and marketing teams to identify engagement opportunities

Define program KPIs and measure customer participation, retention,



advocacy, and revenue impact

Continuously evaluate feedback, trends, and competitor programs to optimize loyalty initiatives

Act as primary EMEIA liaison for corporate brand teams

Ensure consistent brand standards and visual identity across touchpoints

Provide guidance to local teams, distributors, and units on branding practices

Build partnerships with regional leaders, product, sales, distributors, and service teams

Present updates and impact assessments to senior leadership

Establish metrics to evaluate branding and loyalty effectiveness

Report findings and insights to stakeholders and leadership teams

Requisitos principales Bachelor's degree in Marketing, Business Administration, Communications, or related field

5–10 years in brand management, marketing, customer engagement, or loyalty programs

Experience managing cross-functional projects across multiple countries and stakeholders

Strong knowledge of brand governance, implementation, and customer lifecycle management

Experience in a B2B industrial/manufacturing/engineering or technology environment (preferred)

Experience supporting regional or global branding initiatives

Knowledge of customer retention, customer experience, and loyalty program development

Strategic thinking

Stakeholder management

Analytical and data-driven decision making

Brand governance and implementation

Customer lifecycle management

Loyalty program design and analytics

📌 Branding & Loyalty Programs Manager - Compressor Systems & Services EMEIA (Coslada)
🏢 Ingersoll Rand
📍 Coslada