Overview In this role you will scale the SD Worx brand across markets by harmonising strategy, creativity, technology and governance. You will own the brand system and ensure consistent execution across channels, products and touchpoints, using structured processes, governance and AI-enabled workflows. You will partner with central and local teams to translate business needs into scalable frameworks, raising brand adoption and embedding continuous improvement.

This is an opportunity to shape a global brand operating model and accelerate asset creation while preserving quality.

Compensaciones / Beneficios adaptable working hours remote/hybrid options learning & development individual development plan career growth collaborative culture

Responsabilidades

Custodian of brand architecture, naming conventions and governance

Maintain and evolve brand architecture framework

Review and govern requests for new branded assets

Conduct regular brand audits across markets and touchpoints

Manage brand approval, exception and escalation processes

Ensure consistency with brand guidelines while allowing local flexibility

Monitor brand health and opportunities to strengthen adoption

Own and evolve Brand Hub (Frontify) and tooling ecosystem

Manage asset lifecycle, metadata and accessibility

Optimize asset ecosystem structure, governance and scalability

Monitor platform usage and drive adoption

Drive responsible AI adoption within brand guardrails

Identify opportunities to use AI in content, design, localization

Develop scalable AI-enabled workflows with governance





Ensure AI outputs comply with brand standards

Stay informed on new technologies and practical applications

Enable teams to create high-quality, on-brand assets faster

Partner with design studio for templates and modular assets

Create scalable localization frameworks

Drive automation to reduce manual effort and increase consistency

Manage asset creation roadmap and template development

Balance speed, efficiency and creative quality

Deliver training and enablement programs & build brand champions

Advise local marketing teams and stakeholders

Communicate new capabilities and best practices proactively

Translate insights into roadmap priorities

Requisitos principales Proven experience in Brand Operations, Marketing Operations, Brand Management or DAM

Experience with brand tooling platforms such as Frontify or similar

Understanding of brand governance, architecture and scalable operating models

Interest in AI applications within marketing and brand management

Ability to translate business needs into scalable systems and processes

Strong project management and organizational skills

Analytical mindset with data-driven decision making

Strong stakeholder management and communication

Ability to navigate strategy, creativity, technology and operations

Detail-oriented with focus on quality and governance

Comfortable driving change in a complex, international environment

Systems thinking with emphasis on automation and reuse stakeholder management communication analytical thinking collaboration adaptability

Brand tooling platforms (Frontify)

📌 Brand Operations Manager (Barcelona)
🏢 Sd Worx
📍 Barcelona