Overview In this role, you will lead Ferrers global content strategy and establish a best-in-class Content Excellence model across brands. You'll partner with Brand, Digital, Medical, and DD&Ai; teams to shape omnichannel content and accelerate AI-driven solutions, driving customer engagement and business performance. You will implement governance, enable global-to-local collaboration, and evolve content management capabilities within the Business Platform.

This is a strategic, cross-functional role focused on scalable, compliant, and measurable content impact.

Compensaciones / Beneficios volunteering opportunities flexible working model collaborative office environment development and learning opportunities wellbeing programs remuneration customization

Responsabilidades

Lead general marketing content strategy aligned with corporate priorities and position content as a driver of engagement and business performance

Own end-to-end content lifecycle from strategy to reuse ensuring quality, consistency, and scalability

Design and implement a robust content governance model to enable effective global-local collaboration

Orchestrate omnichannel content experiences across digital and offline channels

Drive Content Operations and push evolution of the Content Management capabilities in the new Business Platform

Define and monitor content performance frameworks and KPIs to measure impact and optimize engagement





Lead innovation in content creation and management leveraging AI and emerging technologies

Partner with Brand Leads, Digital, Data & AI, Medical Excellence, Business Excellence, and Compliance to ensure compliant, customer-centric integration

Requisitos principales Strong experience in international pharmaceutical marketing, ideally within Specialty Care, Rare Diseases, Biotech, or other highly regulated healthcare environments

Proven expertise in content strategy, omnichannel marketing, brand storytelling, and customer-centric communications with cross-channel engagement impact

Experience designing and managing Content Excellence, Content Operations, and Content Governance models across organizations

Hands-on experience with content/marketing platforms such as Veeva Vault, CLM, CMS, DAM, CRM, Marketing Cloud or similar

Solid understanding of MLR review processes, regulatory and compliance for pharmaceutical materials

Strong analytical abilities to define content KPIs, measure performance, and derive actionable insights

Experience working in global–local operating models with global brands, regional stakeholders, and local markets

Demonstrated ability to influence and collaborate with cross-functional stakeholders

Excellent project management, communication, and stakeholder engagement skills

Fluent English empathy humility curiosity

Veeva Vault

CLM

CMS

📌 Corporate Marketing Content Excellence Manager (Barcelona)
🏢 Ferrer
📍 Barcelona