Overview In this role you will lead demand generation initiatives for the automotive vertical, planning and executing integrated, multi-channel campaigns that drive qualified pipeline. You'll work with Sales and cross-functional teams to align programs with revenue goals and industry trends. You'll build and optimize campaign infrastructure and nurture flows to move buyers through the funnel, and you'll report on performance to inform optimizations.

This position offers the chance to shape how automation and digital transformation accelerate growth in a strategic industry.

Responsabilidades

Plan and execute industry-specific, multi-channel campaigns across email, paid social, digital ads and content syndication

Build and manage campaign infrastructure: landing pages, content offers, audiences, and nurture tracks

Maintain an always-on nurture motion and retargeting audiences to move buyers through the funnel

Partner with Marketing Ops/Sales Ops to ensure leads are correctly routed and lifecycle-managed; review lead quality and fix data issues

Contribute to lead scoring review and ongoing workflow improvements

Track, analyze, and optimize campaign performance against KPIs and recommend changes to targeting,



creative, and channel mix

Build dashboards and structured reporting for stakeholders

Drive creative briefs, asset requests, and production workflows; coordinate approvals with internal and external partners

Collaborate with Sales to align campaigns to revenue priorities and support pipeline, including webinars/events

Establish planning cadence, performance readouts, and stakeholder alignment

Requisitos principales 3–6 years in B2B demand generation / growth marketing (Software solutions, SaaS or complex solutions a plus)

Proven experience executing multi-channel campaigns and optimizing with data

Knowledge of lead lifecycle concepts (MQL/SQL), nurturing, and audience-based retargeting

Comfortable partnering with Sales and cross-functional teams to deliver pipeline outcomes

Strong project management skills

Marketing automation + CRM familiarity; dashboards/analytics experience (Salesforce, Qlik, MS Office); familiarity with AI tools cross-functional collaboration data-driven decision making strong communication marketing automation

CRM

Salesforce

📌 Demand Generation Specialist (Barcelona)
🏢 Ptc
📍 Barcelona