Overview

As Director of SEM at Preply, you will own the general search strategy and drive scalable performance for a high-growth consumer tech marketplace. You'll lead a growing team, partner with Data Science and Brand, and collaborate with Google to push the boundaries of AI-enabled search. This role centers on designing systems, shaping long-term strategy, and delivering ROI across markets.

You'll help define how AI reshapes search at scale and across languages, contributing to a mission of transforming education globally.

Responsabilidades

Own global SEM strategy across Google Search, PMax, and emerging AI-powered ad formats

Define the vision for growing the channel, expanding keyword coverage and bidding sophistication

Balance automation with human judgment and invest in new capabilities

Shape the future of search as AI reshapes user behavior and formats

Drive performance and scale by owning KPIs and ROI

Oversee keyword architecture and cross-language/multi-market automation

Lead LTV-based bidding in partnership with Data Science

Expand SEM coverage into non-language subjects as the company grows beyond core vertical

Build and lead the team with clear accountability and collaboration models





Define AI usage within the team from individual tooling to campaign-management workflows

Lead cross-functional collaboration to enable scale and align Brand and Growth teams

Translate performance into business impact for senior leadership and investment theses

Requisitos principales Director-level SEM/Performance Marketing experience with ownership of multi-digit million budgets

Deep hands-on knowledge of Google Search, Smart Bidding, and PMax at scale

Experience designing or overseeing SEM automation

Proven record in high-growth e-commerce or consumer tech environments

Experience collaborating with Data Science or engineering teams on performance systems (LTV bidding, prediction models, automation pipelines)

Strategic thinker who connects long-term vision to day-to-day execution

Comfortable leading an existing team through expertise and direction

Experience in multi-language, multi-market environments

Strategic thinking

Cross-functional collaboration

Influence and leadership by expertise

Google Search

Smart Bidding

PMax (Performance Max)

📌 Director of SEM (Barcelona)
🏢 Preply
📍 Barcelona