Puig is seeking a highly skilled Global Media Tracking Data Manager to join our CRM, Consumer and Media Data & Insight Team, within the Consumer & AI Accelerator Office team, supporting our portfolio of brands across all markets.

This role is critical in ensuring the reliability, scalability, and consistency of media tracking and data collection across all ecosystems to support Puig's business model, where media investments play a key role in driving brand desirability, consumer engagement and commercial performance across markets. In a context of accelerating digital transformation, the reliability and scalability of media data have become essential to enable data-driven decision making. As Puig continues to embed AI and advanced analytics into its operating model, robust media tracking foundations are a prerequisite to unlock high value use cases such as performance optimization, attribution, and predictive analytics.

This role ensures that media data is properly captured, structured, and activated, forming a key pillar of Puig's AI-driven transformation.

The Opportunity Location: Barcelona

Language: English (mandatory)

Puig is seeking a highly skilled Global Media Tracking Data Manager to join our CRM, Consumer and Media Data & Insight Team, within the Consumer & AI Accelerator Office team, supporting our portfolio of brands across all markets.

This role is critical in ensuring the reliability, scalability, and consistency of media tracking and data collection across all ecosystems to support Puig's business model, where media investments play a key role in driving brand desirability, consumer engagement and commercial performance across markets. In a context of accelerating digital transformation, the reliability and scalability of media data have become essential to enable data-driven decision making. As Puig continues to embed AI and advanced analytics into its operating model, robust media tracking foundations are a prerequisite to unlock high value use cases such as performance optimization, attribution, and predictive analytics.





This role ensures that media data is properly captured, structured, and activated, forming a key pillar of Puig's AI-driven transformation.

Key Responsibilities Media Tracking Strategy & Implementation Ensure robust and consistent media tracking across all digital platforms.

Support the definition and implementation of global media tracking standards across Paid, Owned, and Earned channels

Ensure proper setup and maintenance of tracking frameworks (e.g. Supermetrics, GA4, pixels, tagging plans)

Coordinate tracking implementation across websites, media platforms, and analytics tools

Validate data collection quality and ensure consistency across markets and platforms

Support troubleshooting and issue resolution related to tracking and data collection

Interface with Tech & Data Product Teams Act as the bridge between business needs and technical implementation.

Translate business tracking and measurement needs into clear technical requirements

Work closely with Media teams on business needs

Work closely with Tech teams to ensure proper implementation of tracking and data flows

Collaborate with Data Product Managers to align tracking data with data models and data products

Ensure consistency between tracking setup, data ingestion (e.g. via Supermetrics), and data warehouse structures (BigQuery)

Monitor and follow up on implementation timelines and deliverables

Media Data Quality & Governance Ensure data reliability and alignment with integral standards.

Define and enforce data quality checks and validation processes for media data

Ensure consistency of naming conventions, KPIs, and tracking structures across markets





Identify gaps or inconsistencies in data collection and drive remediation actions

Support to Media Analytics & Performance Measurement Enable accurate and actionable media analysis.

Support the Paid Media Data Manager in ensuring data readiness for reporting and analytics

Ensure tracking enables accurate measurement of campaign performance and optimization

Contribute to defining measurement frameworks and supporting performance analysis

Facilitate alignment between media tracking data and reporting tools (e.g. Looker dashboards)

Project Coordination & Stakeholder Management Support delivery of media data and tracking initiatives.

Coordinate tracking-related projects (that includes AI projects) across business, Tech, and external partners

Ensure clear documentation of tracking frameworks, requirements, and implementations

Support communication and alignment with global and local teams

Contribute to training and upskilling of markets on tracking best practices

We'd love to meet you if you have Qualifications Experience & Expertise 8+ years of experience in digital analytics, tracking implementation, or media data

Strong experience with tracking tools and frameworks (GA4, tagging, pixels, etc.)

Good understanding of media ecosystems (Meta, TikTok, Google, etc.)

Experience working with data ecosystems (BigQuery, data pipelines, connectors such as Supermetrics)

Experience in global environments with multiple stakeholders

Skills & Competencies Strong ability to bridge business and technical teams

Detail-oriented with strong focus on data quality and reliability

Structured and methodical approach to problem-solving

Strong communication and stakeholder management skills

Ability to manage multiple priorities and projects simultaneously

Proactive mindset with strong ownership A few things you'll love about us An entrepreneurial, creative and welcoming work culture A range of learning and development opportunities An international company with plenty of opportunities to grow A competitive compensation & benefits package

📌 Global Media Tracking Data Manager (Barcelona)
🏢 Puig
📍 Barcelona