Overview

In this role you drive Salesforce Marketing Cloud-powered marketing initiatives within the Barcelona hub, partnering with business owners, marketing teams, and external partners. You shape feature delivery for campaigns, optimize journeys and data-driven metrics, and lead backlogs in an agile setting. You’ll balance hands-on implementation with strategic product direction to support digital marketing transformation. This is an opportunity to influence marketing automation at scale while collaborating across cultures.

Compensaciones / Beneficios

- Driving transformation
- Career and development within TAKKT AG and Haniel Group
- Versátil and smart working arrangement
- Central office location with good transport links; tele-work options
- International environment and team-building trip to Germany
- Company laptop

Responsabilidades

- Define and prioritize product backlog for Salesforce Marketing Cloud-based campaigns
- Collaborate with cross-functional teams to design, implement and optimize customer journeys (Journey Builder) and CloudPages
- Configure and leverage Salesforce Einstein for AI-driven marketing automation
- Measure digital marketing metrics,



analyze customer data, and optimize campaigns and workflows
- Identify architecture and process-improvement opportunities across design, development, and IT deployment
- Lead feature discovery and manage sprint planning for marketing automation features
- Present complex topics clearly to stakeholders and ensure alignment with business goals

Requisitos principales

- 2-3 years of experience with Salesforce Marketing Cloud
- Experience with e-commerce platforms
- Proficiency in SQL
- Experience in an agile environment; ideally with scaled agile framework
- Knowledge of digital marketing and/or CRM; familiarity with Google Analytics and channel tracking
- Knowledge of HTML; basic knowledge of JavaScript, Java, JSP or PHP desirable
- Fluency in English
- Possession of Salesforce Marketing Cloud Consultant certificate (preferred)

- Clear communication (oral and written)
- Cross-functional collaboration
- Hands-on and reliable work style
- Salesforce Marketing Cloud (including Journey Builder, CloudPages, Einstein)
- SQL
- Google Analytics

📌 Product Manager Salesforce_Remote Barcelona
🏢 Social You
📍 Barcelona