Overview

As SEM Marketing Manager at Preply, you will scale and optimize integral search marketing across markets and products, using analytics, experimentation, and automation to drive sustainable growth. You'll partner with Martech, Data, Design, Product and SEO to align campaigns with business goals and improve ROI and LTV. This role offers the chance to influence how learners and tutors engage with Preply at scale and to push innovative, AI-enabled optimization.

You will lead cross-functional initiatives that shape our paid marketing strategy and performance. Join a fast-paced, data-rich environment where your insights directly impact growth.

Responsabilidades

Develop and execute SEM strategies for global and regional markets aligned with business goals and LTV/CAC targets

Lead campaign management and automation across Google Ads and Microsoft Ads, including testing and bidding

Design and run experiments (A/B tests, geo incrementality) to improve ROI and LTV

Leverage automation and AI-driven workflows for monitoring, alerting, and reporting

Measure performance with Looker dashboards and Snowflake data models, linking paid acquisition to incremental ROI and cross-channel efficiency

Collaborate with Martech and Data teams to ensure reliable tracking and attribution integration

Coordinate with Design, Product,



and SEO to localize ad copy and test messaging while maintaining brand positioning

Define growth priorities, forecast performance, and communicate test learnings to senior stakeholders

Test new Google Ads features and betas (AI Max, Smart Bidding, PMax) ahead of broader adoption

Synthesize insights to inform wider marketing, LTV, and automation strategies to drive incremental business impact

Requisitos principales 5+ years of SEM experience in a B2C high growth or multi-market environment

Advanced understanding of Google Ads operations and automation

Strong analytical mindset with experience interpreting Looker dashboards

Proven stakeholder management experience across Data, Martech, Product and other channels

Technical fluency with tracking, attribution, and marketing data pipelines

Curious, test-driven mindset with track record of meaningful experiments

Creative problem solver balancing analytics with experimentation and innovation

Collaborative communicator with experience managing cross-functional projects and presenting results to senior stakeholders

Self-starter with motivation to drive initiatives in a fast-paced, data-rich setting stakeholder management collaboration clear communication

Google Ads

Microsoft Ads

Looker

📌 Manager, Planning and Performance (Barcelona)
🏢 Preply
📍 Barcelona