Overview In this senior FP&A; role, you own the B2C marketing economics framework and drive the financial narrative for growth. You partner with Growth Marketing to shape investments, forecast performance, and report to senior leadership, enabling fast, informed decisions. You build scalable models and guardrails that balance growth with ROI across paid, organic, and geo initiatives. This position sits at the heart of Preply's data-driven growth engine and cross-functional collaboration.

Compensaciones / Ventajas monthly lessons allowance

Learning & Development budget health insurance relocation package to Barcelona mental health support platforms

Gympass wellness and gym access

Responsabilidades

End-to-end ownership of the B2C marketing economics domain: modelling, forecasting, partnership, and executive reporting

Act as the senior Finance voice in Growth Marketing planning forums; frame investment problems and land decisions

Own the B2C marketing model for paid, organic, and brand; ensure forecast accuracy and link to acquisition, retention, and LTV

Lead monthly/quarterly re-forecasts with driver-based variance narratives

Develop scenario and sensitivity analyses to stress-test ROI under various conditions

Quantify paid vs organic dynamics; define incrementality and inform budget allocation

Lead geo expansion analysis: sizing, investment, ramp, and return thresholds with performance tracking





Build investment frameworks and guardrails; set spend limits and escalation triggers, adjust forecasts in real time

Prepare materials for CMO/CFO-level reviews; translate model outputs into actionable narratives

Lead the B2C marketing work stream in AOP and LRP cycles; own numbers and strategic assumptions

Apply analytical depth and AI: perform channel-level analyses (CAC, LTV, payback) and benchmark; identify funnel risks and opportunities; use AI to automate repetitive analysis

Requisitos principales 8+ years in marketing analytics, growth analytics, or growth-focused FP&A;

Experience in high-growth B2C or marketplace contexts with marketing analytics collaboration

Deep understanding of digital marketing economics: CAC, LTV, payback, channel efficiency; MMM, attribution, incrementality testing

Ability to build investment frameworks and align with business partners

Strong financial modelling skills or solid analytical foundation with quick learning ability

Exceptional executive-level communicator; AI fluency at scaling level; proficient in Looker and advanced Excel/Google Sheets

Executive-level communication

Cross-functional collaboration and influencing without authority

Strategic thinking and problem-solving under uncertainty

Looker

Excel/Google Sheets (advanced)

Financial modelling and forecasting

📌 Marketing Analytics & Finance Growth Senior Manager,C (Barcelona)
🏢 Preply
📍 Barcelona