Own and continuously optimize the marketing operations ecosystem and martech stack, including HubSpot, Zoho CRM, Zapier and other marketing and analytics tools

Design and manage workflows, lead routing, scoring, lifecycle processes and other automations

Maintain marketing database accuracy, consistency and health through segmentation, deduplication, enrichment, data governance and CRM optimization

Support operational setup and QA of emails, forms, landing pages, lists, workflows and nurturing programs

Build and maintain dashboards and reporting for funnel performance, campaign effectiveness, attribution, pipeline generation and marketing KPIs

Build and maintain integrations between HubSpot, Zoho, website, product and third-party platforms using Zapier, APIs and webhooks

Work with Product, Engineering and RevOps on integrations and data flows

Identify bottlenecks and opportunities for automation, standardization and AI-enabled efficiencies

Partner with Marketing, Sales, RevOps, Product and Engineering across systems, processes, data and the customer journey

Requirements 5+ years of marketing operations experience, preferably B2B; SaaS preferred

Extensive experience with HubSpot Marketing Hub, Operations Hub, Workflows, Custom objects, Reporting, Integrations and Automation

Strong experience managing CRM platforms; Zoho CRM experience highly preferred

Extensive experience building integrations using Zapier or similar automation platforms

Experience with lifecycle marketing, lead management and CRM architecture

Ability to think about customer journeys beyond open rates and click through rates

Strong understanding of marketing attribution and funnel analytics

Advanced reporting and dashboard creation experience





Strong technical and analytical skills and knowledge of BI tools

Ability to juggle multiple projects, stay organized and prioritize quickly

Analytical and problem-solving skills

BA in marketing, business, communications, technology or similar area is preferred

Experience with Domo, Zoho and Zapier

Experience with Google Tag Manager and GA4

Familiarity with SQL or querying marketing data

Experience with BI platforms such as Looker Studio, Tableau or Power BI

Knowledge of APIs and webhook integrations

Experience implementing AI-powered marketing workflows and automation

Understanding of GDPR, consent management and data governance

Experience supporting international or multi-product marketing teams

Excellent written and verbal English skills

Core Competencies Demonstrates expertise in marketing operations, including HubSpot and Zoho CRM management, automation, and data governance. Proficient in building integrations, advanced reporting, and optimizing customer journeys through analytics and lifecycle marketing.

Highest-signal resume keywords HubSpot Marketing Hub

Zoho CRM Management

Zapier Integrations

Advanced Reporting

Marketing Attribution

ATS Optimization Keywords Hard Skills Marketing Operations

Lifecycle Marketing

Lead Management

Data Governance

APIs and Webhook Integrations

SQL

BI Tools

Campaign Effectiveness

Funnel Analytics

Automation Platforms

Soft Skills Analytical Skills

Problem-Solving Skills

Organizational Skills

Communication Skills

Project Management

Certifications &

Qualifications BA in Marketing

BA in Business

BA in Communications

BA in Technology

Industry Keywords B2B Marketing

SaaS

GDPR

Consent Management

Data Governance

Tools & Technologies HubSpot

Zoho

Zapier

Google Tag Manager

GA4

Domo

Looker Studio

Tableau

Power BI

📌 Marketing Operations Lead (Barcelona)
🏢 Jobtailor
📍 Barcelona