Our client is a digital services provider operating
within the iGaming field. Their CRM team is at the core of their
growth, driving retention, engagement, and long-term success. As
they continue to grow, they are looking for a CRM Manager to focus
on the Czech and Slovakian speaking market, creating localized and
effective campaigns that drive results across both casino and
sportsbook verticals. This role is perfect for a CRM professional
with experience managing market-specific campaigns who wants to
take their expertise to the next level. As a CRM Manager, your
primary focus will be creating and delivering tailored CRM
initiatives for Czech and Slovakian players, leveraging your
insight into customer preferences and the regulatory landscape to
maximize satisfaction and engagement. You will work across both
casino and sportsbook products, ensuring a seamless and engaging
player experience. Responsibilities : Develop and manage localized
CRM strategies for the Czech and Slovakian market (Email, SMS, push
notifications, onsite messaging, etc.) Own the customer journey and




optimize communications across all stages: onboarding, engagement,
churn prevention, and reactivation Plan, execute, and analyze CRM
campaigns with a focus on personalization, segmentation, and ROI
Collaborate with product, content, design, and data teams to
deliver relevant and engaging campaigns Monitor KPIs such as
retention rate, conversion, CLV, and churn and proactively act on
insights Ensure all campaigns are compliant with local regulations
and responsible gaming practices Act as the main point of contact
for all CRM-related initiatives in Poland Requirements 3+ years of
experience in a CRM role within the gambling or online gaming
industry. Experience working with the Czech and Slovakian igaming
markets and familiarity with licensing requirements. Hands-on
experience with CRM systems like Braze, Optimove, Symplify,
Salesforce Marketing Cloud, or similar platforms. A solid
understanding of

📌 CRM Manager Czech/Slovak markets (Valencia)
🏢 Triskel Consulting
📍 Valencia