Overview In this role you will drive the hands-on planning, execution, and optimization of paid search campaigns for the US and Canada from Barcelona. You will work across multiple lines of business, collaborating with cross-functional teams to deliver measurable results and support broader NAM paid search initiatives. Expect to analyze performance, run A/B tests, manage audiences, and keep campaigns efficient while adapting to platform changes.

This is an opportunity to shape regional search programs within a vibrant, international environment.

Compensaciones / Incentivos competitive salary (35k to 40k) + bonus full-time permanent contract hybrid model (1 day/wk in office)

wellness & fun activities

VIP district and rental car discounts life insurance after 6 months

Responsabilidades

Execute and manage day-to-day PPC campaigns across Google Ads and Microsoft Ads for the US and Canadian markets

Implement campaign changes including ad copy updates, keyword additions and exclusions, bid adjustments, and extension management

Conduct regular Search Query Report (SQR) analysis to identify negative keywords and new search term opportunities

Monitor campaign performance daily, flagging anomalies and escalating issues to the Senior Paid Search Specialist

Build and maintain performance reports, translating data into clear, actionable insights for internal stakeholders

Support A/B testing of ad copy, landing pages, and targeting parameters,



documenting results and recommendations

Assist with audience management, including remarketing lists and audience segmentation across campaigns

Support the implementation of GDN, YouTube, and Demand Gen campaigns as directed

Assist with budget tracking and pacing, flagging overspend or under pacing risks in a timely manner

Stay up to date with platform changes, new features, and paid search best practices

Requisitos principales 2+ years of hands-on experience in paid search, managing campaigns in Google Ads and Microsoft Ads

Working knowledge of SA360 (Search Ads 360) for campaign management and reporting

Solid understanding of bidding strategies, match types, and keyword optimization

Experience conducting SQR analysis and managing keyword lists

Strong analytical skills with the ability to interpret performance data and produce clear reports

Familiarity with digital measurement platforms such as Google Analytics 4 (GA4), Campaign Manager 360 (CM360), or Adobe Analytics

Experience with A/B testing and a methodical approach to optimization

High attention to detail and ability to manage multiple campaigns simultaneously

Good communication skills and ability to work effectively within a team

Native or fluent English speaker strong communication interpersonal collaboration detail-oriented

Google Ads

Microsoft Ads

SA360

📌 Paid Search Specialist (Barcelona)
🏢 Avis Budget Group
📍 Barcelona