~ Own and continuously optimize the marketing operations ecosystem and martech stack, including HubSpot, Zoho CRM, Zapier and other marketing and analytics tools
~ Design and manage workflows, lead routing, scoring, lifecycle processes and other automations
~ Maintain marketing database accuracy, consistency and health through segmentation, deduplication, enrichment, data governance and CRM optimization
~ Support operational setup and QA of emails, forms, landing pages, lists, workflows and nurturing programs
~ Build and maintain dashboards and reporting for funnel performance, campaign effectiveness, attribution, pipeline generation and marketing KPIs
~ Build and maintain integrations between HubSpot, Zoho, website, product and third-party platforms using Zapier, APIs and webhooks
~ Work with Product, Engineering and RevOps on integrations and data flows
~ Identify bottlenecks and opportunities for automation, standardization and AI-enabled efficiencies
~ Partner with Marketing, Sales, RevOps, Product and Engineering across systems, processes,



data and the customer journey Requirements
~5+ years of marketing operations experience, preferably B2B; SaaS preferred
~ Extensive experience with HubSpot Marketing Hub, Operations Hub, Workflows, Custom objects, Reporting, Integrations and Automation
~ Strong experience managing CRM platforms; Zoho CRM experience highly preferred
~ Extensive experience building integrations using Zapier or similar automation platforms
~ Experience with lifecycle marketing, lead management and CRM architecture
~ Ability to think about customer journeys beyond open rates and click through rates
~ Strong understanding of marketing attribution and funnel analytics
~ Advanced reporting and dashboard creation experience
~ Strong technical and analytical skills and knowledge of BI tools
~ Ability to juggle multiple projects, stay organized and prioritize quickly
~ Analytical and problem-solving skills
~ BA in marketing, business, communications, t

📌 Marketing Operations, Team lead (Barcelona)
🏢 Jobtailor
📍 Barcelona