Overview In this field sales role, you will drive local sales plans and cultivate customer relationships to grow existing accounts and win new ones. You will align with SBU strategy, manage CRM-driven opportunities, and coordinate with internal teams to resolve customer needs while advancing sustainable sales. The position focuses on B2B industrial customers in the Northwest of Spain, offering growth within a global company and exposure to data-driven selling.

You will contribute to market insights and competitive awareness to shape territory performance.

Compensaciones / Beneficios Diverse national and international growth opportunities

General wellbeing standards with health and preventive care programs

Gender-neutral parental leave for minimum 8 weeks

Employee Share Plan with Henkel matching shares

Meal allowance for each worked day

Health insurance paid by employer with tax exemption

Responsabilidades Execute local sales plans (short, mid, long term) aligned with SBU strategy to grow existing and acquire new customers

Manage customer roadmap and close growth opportunities in the ACE CRM

Implement pricing actions and maintain customer/distributor relationships

Provide input on customer needs, business trends,



and competitive landscape within the territory

Coordinate with TCS for line trials and processing customer requests and complaints

Deliver KPI targets for territory performance (OSG and PC %)

Ensure sales strategies align with sustainability goals

Monitor competitor activities, pricing, and positioning

Leverage CRM tools, data analytics, and automation to boost sales performance

Requisitos principales Living area in North West of Spain (Lugo, La Coruna, Asturias)

Field-focused work 70–80% with B2B industrial customers

Experience in sales within chemical/adhesives/metal industries

Bachelor in Industrial Engineering or Chemistry (or similar)

Fluent Spanish; upper-intermediate English (Portuguese a plus)

Interest in selling innovative surface treatment solutions in B2B

Trustworthy relationship builder in technical environments

Strong problem-solving, analytical, and communication skills

Proficient in MS Office; Power BI and SAP a plus

Knowledge of ACE CRM or similar CRM, data analytics, and automation trustworthy relationship builder strong communication

MS Office

Power BI

SAP

📌 Sales Engineer - Metal Treatment (Asturias) (Barcelona)
🏢 Henkel
📍 Barcelona