Draivi is a fast-growing international performance marketing company, recognized three times on the Financial Times FT1000 list of Europe's fastest-growing companies. With €30M revenue in 2025 and operations across the Nordics, Germany, Spain, Mexico and South Africa, we help lenders and financial service providers acquire customers through data-driven marketing and comparison platforms. We're looking for someone to build and own our direct marketing channel, with a clear focus on increasing conversion, activation, and retention. You'll take responsibility for how we communicate with our customers in Spain throughout their lifecycle — with Mexico as an additional market that will gradually become part of your scope. You'll work closely with the Head of Direct Marketing based in Helsinki, as well as the Spanish team based in Barcelona, in a role where strategy and execution go hand in hand. This role is based in Barcelona and we are looking for someone who is motivated to work closely with our local team.



We expect the idóneo candidate to have fluent proficiency in both Spanish and English. What you'll be doing Design and manage automated flows that guide customers through their lifecycle, from first activation to long-term retention Define the triggers, timing, and segmentation logic behind each direct marketing campaign Plan the monthly campaign calendar and coordinate copy, creatives, and landing pages Own campaign execution and use results to continuously refine your approach Build and enrich audience segments together with the data analytics team Run continuous A/B tests and use the results to improve open rates, CTR, and conversions Align CRM messaging with paid acquisition campaigns (Meta, Google, TikTok) Monitor channel KPIs and overall account health What we're looking for 2–5 years of experience in CRM, email, SMS, or lifecycle marketing Strong knowledge of digital marketing Experience in tech or fintech is a plus Strong data-driven mindset, comfortable turn

📌 CRM Lifecycle Specialist, Barcelona (Cataluña)
🏢 Draivi
📍 Cataluña