Overview In this role you will own the demand strategy and go-to-market for Deel's emerging product lines, driving full-funnel demand through non-paid channels. You'll partner with Sales, Growth Marketing, Product Marketing, and regional teams to build a scalable AI-powered demand engine. The position blends strategic planning with hands-on execution, optimizing campaigns and testing channels to accelerate pipeline growth.

You'll influence cross-functional stakeholders and leverage AI to move faster and smarter, shaping how Deel scales new products globally.

Compensaciones / Incentivos Stock grant opportunities

Remote work flexibility

WeWork access (optional)

Competitive total rewards and benefits

Equity and growth-focused perks

Inclusive workplace culture

Responsabilidades Set quarterly demand strategy and growth targets with Sales, Product Marketing, and regional teams

Design integrated demand architectures across owned, earned, partnership, and emerging channels using AI to forecast performance

Own demand generation across non-paid channels: content syndication, partnerships, affiliates, review sites, lead buys, webinars, and emerging sources

Use AI agents to generate and test campaign messaging; build automations to reduce manual work

Research new platforms, establish ROI frameworks, and quickly kill underperformers

Partner with Sales,



Product Marketing, and regional teams to align strategy and drive conversions

Track efficiency metrics (CPL, cost per SQO, pipeline ROI); automate reporting and optimize based on feedback loops

Requisitos principales 8+ years of experience in B2B demand generation, growth marketing, or integrated campaigns (SaaS/tech preferred)

Proven track record building campaigns that deliver pipeline and revenue at scale

Advanced ability to forecast, analyze, and optimize funnel performance across channels (leads, SQOs, pipeline)

Strong command of demand and performance metrics: CPL, cost per SQO, ROAS, pipeline contribution, conversion rates, pipeline ROI

Hands-on builder mentality: experiment from idea to launch to analysis

Comfort with AI tools and eagerness to use them to move faster

Exceptional collaboration skills and ability to influence without authority

Executive presence for presenting insights at leadership level

Autonomous, data-driven, self-motivated with fast-paced adaptability

Fluency in analytics tools, reporting, and dashboard development

Fluent in written and spoken English collaboration analytical mindset execution focus

AI tools and agents

LLMs and automation for campaign creation, testing, and optimization forecasting and analytics

📌 Senior Demand Generation Manager (Alicante (Alacant))
🏢 Deel
📍 Alicante (Alacant)