Overview In this role you shape GTM for strategic product launches and drive impact across a growing AI Business Management platform for SMBs in Europe and the USA. You'll partner across Product, Marketing, Sales and Customer Experience to align positioning, campaigns and assets with business goals. You'll own market insights, storytelling and measurement to fuel growth, while collaborating with international teams in a fast, transparent, agile environment.

This is a high-visibility, transformation-focused opportunity to influence product perception and revenue.

Compensaciones / Ventajas Alan private health insurance

Wellhub gym access

Cobee expense saving

Language classes

Breakfast in the office and organic fruit

Pet friendly workplace

Responsabilidades

Own GTM strategies for new product launches, from concept to ROI assessment

Coordinate with Product, Sales, Customer Success, Finance, Marketing, Partners, and external agencies to align launch plans

Drive GTM project management and follow-ups to meet deadlines and achieve results

Ensure brand-consistent messaging and product positioning across ads, freebies, and reports

Conduct competitive and customer research, identify market trends

Create and maintain product assets and sales materials (pitch decks, landing pages, battlecards)

Collaborate with product on roadmap planning with market insights

Train internal teams with Presales on value, use cases and differentiators





Create product updates for the public changelog to clients

Analyze data to uncover growth opportunities and inform actions

Develop marketing briefs and scripts for product presentations and videos

Collaborate with Brand on product assets, including videos and motions

Define Pricing and Packaging proposals with the Product team

Gather customer stories with Customer Marketing to support product narratives

Switch between strategic and tactical work as needed

Requisitos principales 5+ years of SaaS product marketing experience with a track record of successful product launches

Experience managing large, multi-stakeholder GTM campaigns

Business-driven with ability to analyze data for growth opportunities

Excellent communication and storytelling skills

Versatile generalist with product, marketing and business skills

Comfort with data analysis and creative development (design, video scripts)

Attention to detail and commitment to high-quality outputs

Expert in competitive intelligence and voice of the customer

Curious, adaptable and proactive

Fluent in English and at least one of French, German, Spanish, Italian, or Portuguese (native or C2 level)

Excellent communication and storytelling

Curiosity and adaptability

Proactivity and initiative

GTM strategy and product launches

Competitive intelligence research

Data analysis and insight generation

📌 Senior Product Marketing Manager (Barcelona)
🏢 Factorial Hr
📍 Barcelona