As a Senior SEM Specialist, you will lead long-term PPC strategies and drive measurable growth across multiple brands in a fast-moving travel ecosystem. You'll work with cross-functional partners to align PPC with business goals, manage high-budget campaigns, and push automation and data-driven optimization. The role combines strategic leadership, execution excellence, and mentorship to elevate the SEM team.
You will operate autonomously within an agile setup to influence key stakeholders and scale our paid search initiatives.
Compensaciones / Beneficios hybrid home-office model
Coursera access for learning relocation support birthday day off premium equipment and lifecycle program adaptable benefits
Responsabilidades Build and drive long-term PPC strategies aligned with business objectives
Analyze complex data to identify patterns and mitigate risks in PPC programs
Plan, design, and optimize SEM campaigns across brands and products
Influence spend, bid strategies, and ROI to hit company KPIs
Forecast, scenario planning, and contribute to innovation in PPC approaches
Provide operational guidance, coordinate initiatives within scope
Act as subject-matter expert,
mentor junior teammates, disseminate best practices
Collaborate across departments in an agile, cross-functional environment
Manage high-level stakeholder expectations and present data-driven insights
Requisitos principales 5+ years of SEM/PPC experience with high 6-figure+ monthly budgets
Deep knowledge of Google Ads and Microsoft Bing; bid strategy design experience
Degree in a highly quantitative field
Strong data analysis, interpretation, and storytelling for executives
Proficiency in MS Excel; experience with Google Analytics; SQL or statistical software beneficial
Excellent communication and mentorship abilities; ability to influence decisions
Fluent English; additional European language a plus
Experience with agile environments and travel sector is a plus
Interest in AI for campaign optimization, automation, and reporting is a plus leadership data-driven decision making curiosity and proactive ownership
Google Ads
Microsoft Bing / Microsoft Advertising
Advanced bid strategy design and execution
📌 Senior SEM Specialist (Barcelona)
🏢 Edreams
📍 Barcelona
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