The Catering Sales Executive plays a pivotal role within the Catering Sales division, acting as a strategic driver of revenue and a key ambassador of the W brand. This position is responsible for leading the full commercial process for all banqueting and event enquiries without accommodation—maximizing revenue, optimizing space utilization, and ensuring the consistent delivery of elevated guest experiences.
As a senior member of the team, the Catering Sales Executive oversees the entire lifecycle of catering business: from proactive prospecting and high-level client engagement to contract negotiation, event planning oversight, and cross-departmental coordination. The role requires strong commercial acumen, exceptional relationship-building skills, and the ability to influence internal and external stakeholders while upholding W Standards & Programs.
ESSENTIAL FUNCTIONS
Processes & Procedures:
- Lead high-impact site inspections for key prospects and high-value catering opportunities, showcasing the property with confidence and strategic positioning.
- Oversee the preparation and negotiation of contracts, ensuring commercially sound terms, optimized revenue, and compliance with cancellation and attrition policies.
- Ensure all enquiry handling aligns with W brand standards and EAME Divisional Event Enquiry Guidelines, maintaining a consistently elevated level of communication.
- Take ownership of small-scale events and short-lead business, ensuring rapid conversion and operational excellence.
- Lead the full wedding planning journey, acting as a trusted advisor and ensuring flawless execution from initial enquiry to event day coordination.
- Define and manage response timelines based on client expectations, ensuring a standard turnaround of 24 hours.
- Evaluate operational capabilities and ensure all commitments align with brand standards and operational feasibility.
- Partner strategically with the Group Sales team to convert high-v