15 sep
|
Punto Health
|
España
15 sep
Punto Health
España
About Punto HealthPunto Health is building a new model for continuous cognitive care.We connect what happens in healthcare settings with what happens in everyday life, helping people access personalised cognitive support while giving healthcare and care teams better tools and insight over time.We work across Spain and the UK with hospitals, healthcare organisations, home care providers, care homes and research partners.We’re entering an exciting new stage, with growing commercial activity, major product developments and a new brand and product experience launching this autumn.We’re looking for a B2B Marketing Manager to help us grow our audience and generate commercial opportunities across Spain and the UK.The roleWe’re looking for a hands-on marketer who can turn Punto’s clinical, product and commercial activity into campaigns that reach the right organisations and generate real conversations.You’ll work closely with our CEO and our commercial, clinical and product teams across B2B campaigns, CRM, email, events, LinkedIn, website content and product launches.B2B marketing will be the core of the role, but you’ll also help build our consumer-facing presence around cognitive health and ageing, including launching and growing our Instagram community.What you’ll doOwn and execute Punto’s B2B marketing plan across Spain and the UKPlan campaigns for hospitals, healthcare organisations, home care providers, care homes and other partnersGenerate awareness, leads, demo requests and commercial conversationsWork with the commercial team on priority audiences, messaging and campaignsManage HubSpot campaigns, newsletters, email journeys, landing pages, forms and lead segmentationSupport events, conferences, partnerships and product launchesCreate and coordinate content across LinkedIn, Instagram, email and other channelsLaunch and grow our Instagram presence,
including Reels, Stories and community engagementTurn product developments, research, clinical collaborations, user stories and milestones into engaging contentTrack campaign performance, audience growth, leads and marketing-generated opportunitiesWhat we’re looking forYou’ll probably have around 2 to 4 years of experience in B2B marketing, digital marketing, growth, content marketing or a related role. We’re also open to someone earlier in their career who can show strong work, commercial thinking and initiative.You should have:Experience planning and executing B2B marketing campaigns, including CRM, email and lead-generation workflowsA good understanding of how marketing supports pipeline and commercial growthExperience with HubSpot, Salesforce, Mailchimp or another CRM or marketing automation platformStrong writing, messaging and storytelling skills in English and Spanish, ideally also CatalanExperience creating content for digital channelsA good understanding of LinkedIn as a B2B channel and Instagram as a consumer/community channelComfort working across both B2B and consumer audiencesA data-driven, proactive and hands-on approachNice to haveExperience in healthcare, healthtech, ageing, care or wellnessStartup or fast-growth experienceEvents or field marketing experienceExperience with Canva, Figma, short-form video or social contentWhy join Punto?You’ll be joining at an exciting moment as Punto expands its work with healthcare and care organisations and prepares to launch a major evolution of our brand and product experience.As our first dedicated marketing hire, you’ll have the opportunity to help build the marketing function from an early stage and have a visible impact on how Punto grows across Spain and the UK.You’ll also help us shape a more human, accessible and ambitious conversation around cognitive health and ageing.
📌 Marketing manager (España)
🏢 Punto Health
📍 España