Описание: Product Madness is a global social casino game developer and publisher within the Aristocrat family, creating leading and top-grossing titles including Heart of Vegas, Lightning Link, and Cashman Casino. The company has a integral team of 800 people, headquartered in London, with offices in Barcelona, Gdańsk, Lviv, and Montreal, plus a remote team in the United States. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи: Prepare operational analyses for User Acquisition and Growth teams using partner platform dashboards and exported datasets

Analyze campaign performance and provide timely, actionable insights to optimize marketing execution

Respond quickly to operational performance queries that do not require internal data models or Data Science methodologies

Monitor marketing technology platforms, including AppsFlyer and advertising partner tools, ensuring proper operation and quality control

Monitor partner dashboards to identify anomalies, tracking issues, and reporting discrepancies

Coordinate with external partners and elevate data-related incidents to the Data Analytics team

Configure, monitor, and report on partner-native incrementality experiments, such as AppsFlyer Incrementality and Meta Conversion Lift

Collaborate with Data Analytics and Data Science teams to ensure correct experiment implementation and interpretation

Support operational execution while Data Science remains responsible for methodology and statistical evaluation

Participate in onboarding, integration,



and continuous quality assurance of external marketing and analytics platforms

Manage relationships with external marketing technology vendors and ensure reliable platform operation

Validate partner data and coordinate issue resolution with internal and external teams

Consolidate advertising spend, impressions, installs, attribution, and performance metrics from multiple partners

Prepare regular operational reports for User Acquisition and Growth teams

Identify reporting inconsistencies and elevate reconciliation needs to Data Analytics

Track campaign spend against planned budgets and investment objectives

Proactively identify deviations, delivery risks, and unexpected performance changes

Create and maintain simple operational dashboards using partner-exported data and spreadsheet tools

Ensure correct campaign tracking, UTM structures, AppsFlyer links, and event configuration

Collaborate with User Acquisition teams to verify tracking before campaign launches

Monitor attribution quality in partner platforms and elevate technical issues when necessary

Work with User Acquisition, Marketing, Data Analytics, Data Science, and Engineering teams to facilitate smooth campaign implementation

Translate operational business needs into specific requests for centralized data teams when advanced analysis is required

Contribute to improving marketing technology operations and reporting workflows.

Требования:



At least 2 years of experience in Business Analytics, Marketing Analytics, Ad Operations, Growth Analytics, or similar roles

Experience working with digital marketing, mobile advertising, or performance marketing platforms

Hands-on experience with Mobile Measurement Partners, preferably AppsFlyer

Strong knowledge of mobile attribution and marketing performance metrics

Experience using advertising platform dashboards such as Meta, Google Ads, TikTok, Unity, and AppLovin

Strong analytical and problem-solving skills with the ability to interpret campaign performance

Advanced Microsoft Excel and/or Google Sheets skills

Excellent communication and relationship management skills with different stakeholders

Ability to prioritize multiple tasks in a dynamic, fast-paced environment

Nice to have: experience with mobile applications, video games, or performance marketing knowledge of SKAdNetwork and privacy-focused mobile measurement solutions experience with partner-provided incrementality experimentation tools experience collaborating with external marketing technology platforms and analytics vendors knowledge of Business Intelligence tools such as Looker, Redash, Tableau, or Power BI basic SQL knowledge for querying or validating data experience with campaign tagging, tracking links, and event configuration mobile video game experience, especially free-to-play or social casino models experience supporting User Acquisition teams familiarity with retargeting platforms and attribution ecosystems experience with creative analytics platforms and marketing automation tools experience with MMP products

Условия: No conditions specified

📌 data analyst in social casino gaming (Barcelona)
🏢 Enfint
📍 Barcelona