15 sep
|
bsport
|
Barcelona
Chief Marketing Officer Bsport is the world’s leading management platform for boutique fitness and wellness studios. Trusted by 3,000+ studios worldwide, bsport helps studios manage bookings, memberships, payments, marketing, and reporting in one place so they can focus on building strong communities and growing their business. We are looking for a Head of Growth Marketing who wants ownership of the full growth funnel and is excited to help shape the next stage of bsport’s growth.
Decide how much budget is needed and where it should be allocated based on performance and growth targets Track funnel performance from traffic to MQL to closed deals Use data as your main guide, run daily, weekly, and deeper analyses to uncover opportunities Manage performance marketing across channels such as Google Ads, SEO, GEO, Meta, LinkedIn,
and new platforms worth testing Set up a clear test and learn approach and run continuous experiments to improve performance Run experiments and improve performance Apply a structured approach to testing and experimentation across campaigns and channels Work with Product Marketing to turn positioning into strong campaigns Partner with the Content team to create content that supports brand awareness, demand generation, and lead generation Collaborate with Sales and RevOps to improve lead quality and pipeline conversion Maintain clear reporting on growth metrics and campaign performance 5+ years of experience in growth marketing, demand generation, or performance marketing in B2B, SaaS, or a focused B2C sector ~ Analytical thinking and curiosity about what drives performance, with the ability to use data to understand what is happening and the why behind ~ Hands-on experience running paid campaigns on Google, social platforms or any other platforms ~ A strong customer mindset and the ability to step into the customer’s perspective when evaluating campaigns, landing pages, creative assets, or content ~ Curiosity and willingness to learn, test new ideas, and step outside your comfort zone You want ownership of the marketing growth funnel
📌 Growth Manager (Performance Marketing) (Barcelona)
🏢 bsport
📍 Barcelona